Do you Have a Lead Strategy?
May 20th, 2009 by AnnaOver the last two weeks, I have talked about some marketing and lead generation ideas for your real estate website. I have received several emails over the last week with questions about how to get started, or what some of the best options are for marketing your website and increasing your results. I decided to cover many of those questions this week. The answer: you must have a lead strategy!
A lead strategy is not as difficult as it sounds. It should be a part of your overall marketing plan for your business. I find that the most challenging part of developing a lead strategy is the time it takes to build momentum, and keep it going.
For your real estate website, getting more traffic is the catalyst for increasing leads - if you do it right. Get the people on your site, give them a reason to stay and contact you; voila, you have a lead!
I always talk about all the things that go into making your site successful with search engines and visitors, such as content, quality incoming links, etc. I have been talking about how you can accomplish all of this with some time and work, but many emails come in asking us if we have a product that lets us “do it for you”. I am happy to say, we have worked hard to come up with some great programs where we can do it for you - develop a lead strategy and implement it to get you results.
Our two new programs are Search Impact and PowerSearch.
Search Impact Details - Let us do the work!
Content Writing Services
The more unique, relevant content that you can implement on your website, the larger amount of traffic you can receive from the search engines. The Search Impact program includes content writing services, from our trained writers who specialize in generating interesting content, specific to your area. The program includes the creation and implementation of content into your real estate website, saving you the time and research.
Client Conversion and Website Optimization
Part of the goal of having an online presence, is to attract visitors to your real estate website and turn those visitors into clients. We optimize your website so that it has the best chance of converting more online traffic into actual business. This means making your site even more user-friendly and search engine friendly.
There are certain changes that you can make to your real estate website that show the search engines that your website is actually relevant to real estate and your area. We make sure that even the details are taken care of: making your meta title and description for each page accurate and effective; adding headers, alt text to your images; and proper anchor text for your hyperlinks. We often find these items overlooked on agent websites. We implement these modifications to your site so you can have a larger amount of traffic arrive onto your real estate website, giving you more possibilities to convert those visitors to clients.
Establishing an Online Presence
Our marketing team will be verifying your real estate website with Google, confirming your business via Google, Yahoo and Live’s Local search platforms and finding online listing opportunities that give your business more exposure while giving you relevant inbound links that will strengthen your website’s ability to rank for particular keywords. We also will be happy to provide you with detailed reports of these online listing locations, as well as train you on how to take advantage yourself of the hundreds of free advertising opportunities for your business and your website that you aren’t taking advantage of right now.
Providing the Knowledge
The Search Impact program is designed to be successful independent of your efforts as a website owner. However, we have always found that by equipping you with the right information, you can have an even bigger impact on the online market. That’s why we’re providing ongoing Webinars exclusive to Search Impact clients, live chat support specifically for this service, a Search Impact consultant, a Search Impact Twitter stream, and informational emails and articles on how to increase your online presence and best utilize your time working on your website.
PowerSearch Details
The Advanced Access PowerSearch program puts you in front of home buyers searching listings online in your area. This is accomplished by using the most effective key words researched by experts and powerful MLS lead-generating tools. This innovative solution provides immediate results and GUARANTEES leads. Leads do not cap off and can be customized to fit your monthly budget.
We are running promotions on both of these new products, so call us at 1-800-335-1563 to get more info. Don’t forget that we also offer FREE online training classes for your Advanced Access services.
I am glad to hear that so many of you are having great success with your Advanced Access real estate website, and that you are ready to take it to the next level. Whether you keep promoting your website on your own, or let us do the work for you, I am confident that you will now be thinking of your own lead strategy so you can continually improve your online presence and increase your results!
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