Advanced Access Blog

Last week we talked about different ways to drive more traffic to your real estate website. One of the methods Steve mentioned in last week’s Marketing Tip was broadcasting your listings on the Web. We take care of exporting (”syndicating”) your listings to several partners for you, but of course, there are more opportunities out there.

Facebook is this little site you may have heard about. They have over 250 million active users; I know, it’s not much, but at least it’s something, right? According to the Facebook statistics page, 120 million of the active 250 million users login to Facebook at least once per day. The fastest growing demographic on Facebook are those 35 and older. In other words, your target audience for real estate is on Facebook!

Wouldn’t it be great if you could advertise your listings on Facebook? The great news is you can with Facebook Marketplace! Facebook Marketplace has four main sections: Items for Sale, Housing, Vehicles, and Jobs. Stop me if you find something interesting… HOUSING!

Just click on the “Post” link and add your listing. You can add a rental or a home for sale.

You can add a photo, and all the listing details you want.

When people search, they can set the search for whatever area they want. It is defaulted to search their own geographic location. If someone finds something they like, they can share it on their own Facebook profile for all their friends to see. What a great way to make your listings go viral!

This entry was posted on Wednesday, August 5th, 2009 at 5:07 pm and is filed under Weekly Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.