Advanced Access Blog

Advanced Access is happy to announce that we have added Google Base as our newest listings syndication partner!
We are now exporting all hand-entered listings to Google Base. This is another significant boost to your internet presence and marketing your listings from Advanced Access! The best part is, you don’t have to do much to take advantage of this FREE addition to your service.

What do you have to do to get your listings to Google Base? Enter complete listing information into ListNOW. The “Export this listing” box will be checked by default. If you want your listings exported, don’t uncheck it. That’s it!

Complete listing information vs. the bare minimum

Once you add your listings it seems many of you enter the bare minimum. That is not a very effective marketing strategy. You want your visitors to connect with a property and want more. You don’t want them to need more because there’s practically nothing there.

I have heard many agents say they don’t add extensive listing information because they want the website visitor to call them. It’s a way of getting leads. In my opinion, this is not the best way to get leads: someone calling you because they felt your information was inadequate. Will they really call you?

Your website content is the place to engage your visitors. Relevant placement of contact forms within your content is paramount. This is the way you want leads coming to you: confident in your knowledge and abilities. Listings are prime content for a real estate website!

Every field in ListNOW serves a purpose, and should be completed to the greatest extent possible. You may think you don’t have the time. If time is money, invest it wisely. Take the few minutes to enter complete listing data.

Why bother? There’s a photo, they’ll either like the property or not. I’ve put it in front of them, the rest is up to them. Wrong answer. If you leave out the most important information, you may find yourself without “them“.

Consider your seller for a moment. They want to know you are doing all you can to get the most exposure for their property as possible. Without adequate listing data, you run the risk of having your listings excluded from our syndication partners.

We export manually entered listing from ListNOW to various sources - the newest being Google Base. Once the listings reach our syndication partners, those without enough data are dropped and not displayed on their site(s). This is an industry standard in marketing your properties; you need to be sure you take advantage of the options available to you.

This entry was posted on Wednesday, October 14th, 2009 at 4:43 pm and is filed under Company and Product News, Free Stuff, Listings, Marketing, Product Education, Weekly Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.