The Secret to Generating More Leads With Your Advanced Access Website
October 21st, 2009 by AnnaIf you want more leads from your website, it doesn’t have to cost you more money, and it doesn’t have to take too much time. There is a reason Advanced Access is the leader in real estate websites: we already include the tools you need to make your website into a powerful lead generator…are you taking advantage of them?
If you take a quick tour of your website, you’ll notice several default contact forms. These are a great start for lead generation, but you can step it up a notch. And in times like this, who doesn’t need to increase the return on every investment?
What are you telling potential clients about right now? What is the topic of conversation? How do you make those cool leads into hot leads and sales? Whatever your strategy, take fifteen minutes and write a quick list of compelling reasons someone should do business with you right now in your locale.
Turn that list into a couple of paragraphs of text. Add the text to a new page on your website, then add a form to that page. Be sure to include a “Questions” box on your form so you have a good conversation starter.
Add a link to that new lead generating page on the homepage of your website; don’t be shy! If you have a blog, create a post that drives people directly to that page. If you use Twitter or Facebook, update your status including a link to that new page. Remember to use a title that grabs people, such as “3 Reasons You Can’t Afford to Wait On Real Estate!”
The key here is including the form. You can make a special IntelliCards list for the leads to go to and start the contacts on a campaign. We recommend calling your leads right away if they provide a phone number, or at least emailing them back immediately.
Do you have any other secrets to getting leads from your website? Email us at marketingtips@advancedaccess.com – we love to hear your ideas!
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