Advanced Access Blog

Marketing Tips and other tid bits for your Real Estate Website

Advanced Access

Tips on Real Estate Web Design, Marketing, and Search Engines

Archive for the 'Content' Category

I am sure many of you have seen the press about web-based real estate companies Zillow.com and Redfin.com laying off a significant portion of their employees. Zillow laid off roughly 25%, while Redfin let 20% of their employees go.
I am curious if real estate agents located in Seattle and the nearby markets are seeing more [...]

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Now is the time to publish!

Friday, October 17th, 2008

One of my favorite e-Newsletter writers, Michael Katz, just published a great article about writing and publishing content now, even though there are so many other things going on.
In the post, titled “3 Reasons to Publish Now“, Michael says that it is a mistake to think that with the election coming up, financial woes, and [...]

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The Secret to Compelling Content

Friday, August 22nd, 2008

The home page of your website is the gateway to everything else you want your website visitors to see.  I have seen people try and cram everything you ever wanted to know about real estate onto their home page, and it doesn’t work out very well.  You need to control your user’s experience; guide them [...]

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Are your competitors having great success from their website and other marketing efforts? Does it feel like everyone else has a piece of the pie and you’re going hungry for leads and business?
We all fall on hard times now and then, and the real estate market isn’t a land flowing with milk and honey right [...]

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Just Write It!

Friday, June 27th, 2008

Nike said “Just Do It!”
I say “Just Write It!”
Yesterday I talked about writing, even if it isn’t your best writing.  You need to get it out and use what you can.
Today, Blue Penguin Development’s e-Newsletter, Writing to Win, is about writing your own Newsletter to gain focus and perspective from your past writings.
MIchael Katz says,
Here’s [...]

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