Advanced Access Blog

Did you know that through hosting your own real estate website, posting regular blog updates, and communicating with social media, you aren’t just slapping words on the Internet? It’s true! Each and every word you put out on the Web is gelling with the rest to create an online brand for you and your real estate business.

The content of your website and the phrases in your Facebook statuses aren’t just arbitrarily constructed works of text – together, they form the image of you that your clients and prospective clients see. You and you alone have the power to make that a positive or negative appearance.

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Some real estate agents don’t really put much thought into their domain names. They just slap their own name or broker name into their browser window and call it a day. But did you know that your domain name could be hurting your business or your search engine optimization? Thankfully, the helpful Geeks over at http://www.geekestateblog.com/how-to-choose-a-real-estate-domain-that-helps-drive-leads/ have compiled a list of things to keep in mind when choosing a domain name.

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Is your real estate marketing amazing? Well, if it is, perhaps you’re going in the wrong direction.

Lake Superior State University released a list of words that were used so habitually last year that they’ve been banned from use in 2012. Here’s a handful of the banned words you, as a real estate agent, should probably do your best to avoid according to LSSU.

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