Advanced Access Blog

Marketing Tips and other tid bits for your Real Estate Website

Advanced Access

Tips on Real Estate Web Design, Marketing, and Search Engines

Archive for the 'Marketing Tip Extras' Category

Freshen Up for the New Year

Friday, December 23rd, 2011

Search engines are always on the lookout for websites that have fresh, new, unique content. These websites tend to get better SEO because, naturally, they stand out from the rest.

When was the last time you updated the content on your Advanced Access website? It’s the new year! Why not update your website to get better SEO in 2012?

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The Importance of Social Media

Friday, December 16th, 2011

With each passing moment, social media becomes more and more integrated into our daily lives. As a real estate agent, this is the new (and easy) way to communicate with your prospects and clients. If you haven’t already gotten involved, I strongly urge you to start using social media to communicate. If you’re not sure where to start, here are some ideas.

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Calls to Action

Friday, December 2nd, 2011

Have you ever met someone at a party or event who instantly struck a chord with you – either because of what they were into or the things they said, they completely enamored you and you wanted to know more? Now, of those meetings, how many of them ended with the exchange of phone numbers or email addresses in hopes of continuing your exciting conversation well beyond the night you met?

I think all of us can relate to these situations in some way, shape, or form. Both the invitation to extend the conversation and the stickers on the toys are calls to action. You can use this tactic with your real estate website as well.

A call to action on your real estate website can be as simple as encouraging your site visitors to send you an email or give you a call on your cell phone. By inspiring your visitors to contact you, it shows them that you’re just as excited to find them as they are to find you. You show that you want to know and help whoever comes across your site, and that increases the chances that your site visitors will be converted to leads. If you’ve ever been shopping in a store, perhaps for electronics or toys, and seen a gadget with a sign or sticker inviting you to Push!, Squeeze!, or Touch! it to see it in action, a call to action on your website works the same way.

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