Have you ever met someone at a party or event who instantly struck a chord with you – either because of what they were into or the things they said, they completely enamored you and you wanted to know more? Now, of those meetings, how many of them ended with the exchange of phone numbers or email addresses in hopes of continuing your exciting conversation well beyond the night you met?
I think all of us can relate to these situations in some way, shape, or form. Both the invitation to extend the conversation and the stickers on the toys are calls to action. You can use this tactic with your real estate website as well.
A call to action on your real estate website can be as simple as encouraging your site visitors to send you an email or give you a call on your cell phone. By inspiring your visitors to contact you, it shows them that you’re just as excited to find them as they are to find you. You show that you want to know and help whoever comes across your site, and that increases the chances that your site visitors will be converted to leads. If you’ve ever been shopping in a store, perhaps for electronics or toys, and seen a gadget with a sign or sticker inviting you to Push!, Squeeze!, or Touch! it to see it in action, a call to action on your website works the same way.
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