Advanced Access Blog

Marketing Tips and other tid bits for your Real Estate Website

Advanced Access

Tips on Real Estate Web Design, Marketing, and Search Engines

Join us for the next Secrets of Top Selling Agents Webinar:
Breaking Down the Barriers to Blogging with Mariana Wagner on Thursday, February 11, 2010, 3 pm ET, 12 pm PT.

Blogging may seem like a daunting task, but the refrain you hear from everyone these days is the same: You have to blog to be successful in real estate. But you got into real estate to help people find homes, not to write the next novel! Nationally-known trainer and top selling agent (and Advanced Access client) Mariana Wagner will show you why you need to do some form of blogging to build your real estate business even if writing is not your favorite pastime or think you have no time in your busy schedule!

Get Results on Search Engines by Communicating Yourself and Your Business

Homes.com Breaks Traffic Records in 2009!

January 28th, 2010 by Anna

Advanced Access is proud to announce that traffic to your listings on Homes.com increased dramatically in 2009! Homes.com has just reported record-breaking traffic for the year with over 700 million page views (a 36% increase over the previous year)! This means your listings are being seen by more homebuyers than ever before if you’re taking advantage of the Homes.com export!

(Dont know if you have the Homes.com export? Contact us at 800-335-1563 or info@advancedaccess.com).

Improvements made to the Homes.com website that will continue to attract consumers and generate leads for Advanced Access agents include:

Search times for consumers were cut in half compared to the previous year
An enhanced agent directory was added to help consumers find the right agent
Homes.com was the first real estate portal to offer a complete suite of mobile applications

As a result the nationwide listing inventory on Homes.com grew by more than 2 million listings, and homebuyers searching your listings from mobile devices quadrupled this year! Listings on Homes.com are accessible to ALL mobile users, including iPhone, Blackberry, and mobile web users. More coverage means even more leads for you!

Record traffic and technological improvements resulted in Homes.com referring more than 18.5 million visitors to its advertisers in 2009. Jason Doyle, vicepresident of Homes.com says: As a result of our recordbreaking traffic, coverage of virtually all mobile homebuyers, and a listing inventory that nearly doubled over the course of 2009, we have been able to attract some of the nations leading real estate franchises and advertisers, many of whom cite Homes.com as their leading source of inbound referral traffic. Doyle adds, Going into 2010, we will add new consumer resources and make significant technological enhancements that will propel Homes.com to become the preeminent online real estate search destination for consumers. By doing so, we will provide significant value to our advertisers by driving more traffic and leads to their business. Read more on the Homes.com Blog.

Through our partnership with Homes.com, many of our clients have the advantage of getting their featured listings exported to the Homes.com portal. (Dont know if you have this export available to you? Contact us at 800-335-1563 or info@advancedaccess.com).

Join us for the next Secrets of Top Selling Agents Webinar: “Thriving in Turbulent Times” with Larry Kendall on Tuesday, January 28 at 1 pm ET/10 am PT.

Top Selling Agents that thrive in turbulent markets have certain mindsets and skill sets and actions that differentiate themselves from their peers. Well–known “Ninja Selling” instructor and top agent Larry Kendall will show you specific examples in each of these three areas, and how you can adopt these strategies for your own business.

Larry shares these proven planning ideas and techniques:

  • Learn how “Absorption Rate Positioning” can help you sell more properties.
  • Detect and anticipate market trends through working with statistics in your local real estate area.
  • Principles to live by as an agent no matter what state the economy is in!
  • Quickly and easily target your contacts that are most likely to want to buy or sell real estate in the near future.

About Larry

Creator of the popular Ninja Selling sales training system, Larry Kendall is a sought–after speaker and top performing agent. He holds a Masters Degree in Business Administration from Kansas State University and has engaged in the real estate business for 30 years. He is Chairman and one of the founding partners of The Group, Inc., a real estate firm owned equally by its sales associates and staff. Presently, the firm has 240 sales associates in seven offices throughout Northern Colorado. In 2002, Realtor Magazine named The Group, Inc. “The Most Productive Real Estate Company in the United States”, according to ranking by the National Association of Realtors. The Group was also named the top company in two categories, the highest dollar sales volume per associate, and the highest number of average transaction sides closed per associate. In 2004, The Group, Inc. was recognized for the highest number of average transaction sides closed per associate among the top 100 real estate companies in the country. Read more about Larry Kendall at SecretsWebinars.com!

Martin Luther King Jr Day - Offices Closed

January 17th, 2010 by Anna

Hello all,

I hope you are having a wonderful and productive weekend in real estate! In honor of the Martin Luther King Jr. day, our offices will be closed tomorrow, Monday January 18th. Normal hours will resume Tuesday January 19th at 7 AM Pacifc Time.

Get Organized for 2010!

January 13th, 2010 by Anna

I dont know about you, but when it comes to organization, I am pretty pickybut I dont usually have the time to be as organized as Id like. So I end up with piles. Piles of file folders, piles of things to file into the file folders, and then my task becomes organizing the piles! Is it just me?

The same thing happens with websites; it can be easy to have piles that you need to sort through every time you need to make a change. Sure your Virtual Office is organized, but what about the files you add? How do you name them? Do you categorize them? If not, you may be sifting through listing photos and page names just to accomplish one task.

It’s a good time to clean up!

Websites are constantly evolving. As we develop websites we often add, remove, or change our content, but a lot of times we dont think of how these actions will affect us in the long run. Many of you have built real estate websites that are supersites; home to hundreds of pages of content (this is a GOOD thing). But if you needed to make adjustments to one of your pages, would you know where to find it? Its a perfect time to get things in order, so I wanted to highlight the importance of organization and proper labeling when maintaining your website.

Whats In A Name?

When you create a new page for your real estate website, it is important to make the page title relevant. The title Im speaking of here is the one you will see in your Virtual Office Page Manager, not the title tag used for search engines and visitors. When adding a page in Page Manger, be sure to use a title that will coincide with the title you will use for a link or button on your website. You want the page to be easily found amongst the sea of pages youve created, and you want to be able to easily associate your website information with your Virtual Office information. The advantage to this is easy editing for you, and if you need help with your site, Customer Support can also easily identify the page for faster assistance. If you have added a page about a certain city, give the page the city name. If you have added a contact form for a specific call to action give it a name relevant to the call to action, dont just call it Contact Form1′ and ContactForm2′. Use specific titles like CMA Contact Form.

This brings me to another facet of organization and naming. Lets say that you do have a number of related pages on your site, such as city pages or contact forms. You should create categories for your pages and label them as City Pages or Call To Action Forms. This will help you keep your pages organized not only by name, but also by the type of page.

Operation Organization

Now you understand how to get organized using things like specific page titles and categories, but now you need to implement the changes to your existing site. The best way to do this is to simply go into Page Manger and start looking at your pages. You can rename any of your pages as needed, and group pages into a category as well.

As you review your pages, you need to start take inventory of what you have, and what you dont need. Are you finding pages on your site that you arent using anymore? If you find pages that are outdated you might want to create a category called Old Pages or Not In Use. If you feel you can do away with the page completely because it was a test page or full of outdated content, it would probably be best to delete it. Be sure you no longer need the content before you delete the page.

Even if you dont have time to go back and reorganize your files and pages, you can use the search features we provide, and the old standby: CTRL+F. That keyboard shortcut will allow you to search for what you think you remember naming your pages very quickly.