Advanced Access Blog

Is your real estate marketing amazing? Well, if it is, perhaps you’re going in the wrong direction.

Lake Superior State University released a list of words that were used so habitually last year that they’ve been banned from use in 2012. Here’s a handful of the banned words you, as a real estate agent, should probably do your best to avoid according to LSSU.

Amazing. Honestly, I’m amazed (zing!) that this word hasn’t been listed before. It seems that recently, amazing is our default term of affirmation. I think we can do better this year. How about, instead of describing a listing as having an amazing view, you say it’s incredible or breathtaking?
Occupy. The Occupy Wall Street movement has exhausted the word occupy. So, if you’ve come up with any clever marketing plans using (Occupy Main Street?) move on.
Man Cave. Do any of the homes you’re selling come equipped with a Man Cave? It’s probably in your best interest to leave that part out of your listing information. Woman Cave, in case you’re concerned, is totally still fair game.
The New Normal. Despite the sad reality that a downturn economy and a struggling housing market is, in fact, The New Normal, let’s just not phrase it this way.
Ginormous. I know that it might seem that this is the only word to describe the huge mansion you’re selling, but separating ginormous into its roots – giant and enormous – will work just fine.

To get a list of all of the banished words for 2012, click here.

Photo credit: greeblie on Flickr

This weekend, we’ll not only be ending another week. We’ll also be bidding adieu to the year 2011. This past year held many important milestones: from riots around the world to occupying our own streets, natural disasters to naturally controversial birth certificates, the royal wedding to GOP debates, and so forth, this year has definitely been one we won’t forget.

As we take the time to look back on the incredible things that happened in 2011, it’s also crucial that we turn our gaze forward. What changes do we like to make? What improvements would we like to see? What are our goals? What are our fears? What do we want to accomplish?

No matter what your hopes and dreams are for 2012, we at Advanced Access look forward to partnering with ou.

Happy New Year from Advanced Access!

Search engines are always on the lookout for websites that have fresh, new, unique content. These websites tend to get better SEO because, naturally, they stand out from the rest.

When was the last time you updated the content on your Advanced Access website? A new year is almost here! Why not update your website to get better SEO in 2012?

While a lot of content on your website rarely changes, you can still work in some updates. One quick and easy way to keep your real estate website fresh and new is by updating your bios and testimonials.

Updating your bio: It’s true that you’re the same person you were when you started your real estate career. But surely, you’ve gained plenty of new experiences along the way — don’t be shy! Put that in your bio! Also, feel free to pepper your bio with any and all personal information you feel comfortable sharing. The more personable you look, the more likely it is that prospective clients will warm up to you.

Updating testimonials: Because you’re a busy and successful real estate agent, you’re interacting with a slew of people each year! You help them through one of the most important decisions they’ll ever make in life — ask them to write a quick testimonial about their experience with you, and try to add a new testimonial to your website each month if possible. This will show everyone who happens upon your website that you’re always moving forward!

Good luck in 2012!