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Featured Client of the Month

December 2005: Paula Bean


Paula Bean
Offices in Orlando, Clearwater, Dunedin, Tampa, Port Charlotte-Punta Gorda

Contact Information:
Email: info@homeorlando.com
Cell: (321) 228-4663
Office: (407) 447-9080


Her History and Her Start in the Industry

Paula Bean, was born in the Orlando area, and is a true Central Floridian native. Paula is happily married for the past 20-years to her husband Sam, a deputy with the Orange County Sheriff’s Department. They have a son, Sam (5th generation namesake in the family). Both her husband and brother have been involved in Orange County (Florida) law enforcement for over 20-years.

Paula graduated from West Orange High School, and went directly to work for the Orlando Sentinel, and began to work in the Real Estate Advertising Department. For the next three years she coordinated accounts with major real estate offices and clients from around the Greater Orlando area. “...I had several companies tell me that I was pretty good at this, and mentioned that I should take a real estate class. I was 21, and looked 15, and no one would ever talk to me. So I took my real estate exam, a two-week “cram course,” and earned my license in 1979.” She continued, “...back when there were no Website's, there were no training classes, just a new MLS book every two weeks or so. To find out what the inventory was you had to drive around the market in your car – there was no Internet, FAX machines, cell phones, and no real formal training to speak of.” On today’s changing profession and improvements, Paula states, “...the new agents today have it SO much easier than in the past. I also earned by Mortgage Broker license in 1994, because I could never get a loan officer on the phone to help me. This was about the time that the MLS and the Internet started to make it much easier on-line, which is such a convenience for real estate professionals today!”

When asked to compare and contrast today’s improvements in the industry with when she started back in 1979, Paula reflected that the biggest single improvement has been the Internet. “...The Internet is the single largest improvement today. The buyer can get so much of what they need and want WITHOUT actually speaking to a REALTOR®. Before, if they wanted any information, they had to talk to us, and today, they just don’t!”

She continued, “...because consumers can get so much of this information, it can be both a good and bad thing. Because they have access to so much info on the Internet, they think they know it all. But actually, they need to have a real estate professional to be able to help them understand what exactly the next step should indeed be. The Internet can actually make it look much easier than it is...so they always need to have a trained professional there to assist them on their journey to purchasing their dream home! The good part for REALTORS® today is that we don’t have to spend as much time getting business either!”

Paula Tells Why Advanced Access?

“Initially, I went through several other companies, and I just wasn't getting the kind of product and support that I was satisfied with, and then I came across Advanced Access. Everyone I talked to about Advanced Access said you didn't’t have to spend a fortune, and you also would have the ability to customize great-looking template sites. Finally, they all added that the Customer Service was just FANTASTIC! I also run a forum for NEW agents, and when they ask me who I should speak to about a Website, I always recommend Advanced Access. Even with the time difference, someone is always there to answer my questions and inquiries and help me along the way if I need their support. The forum is always there, and the folks who moderate the forums are AWESOME! Aside from the price, the customer service is the real reason anyone should choose Advanced Access.” Paula also was adamant about doing her own thing! “...I want to know how to do things myself, and they will either teach you how to do it, or do it for you, and I appreciate that kind of directness and personal service.”

The Forums Are an Added Plus and a Wealth of Information

“I don’t post a lot on them, but I always look and read what is actually being discussed, and in most cases, I e-mail them and have them answer my questions and inquiries. In the entire time I have used Advanced Access, I can’t remember a really negative experience. And that in itself truly impresses me about the Customer Service Staff. Almost instantly, they are all willing to share -- telling you exactly what you need to know, or even better, where to go to get it, it is a true family setting. As a good example, I contacted Gene Carey, the Advanced Access November Featured Client of the Month, and he was so helpful and told me exactly how to proceed to get the results I wanted with the information that I was seeking. I’ve found that all Advanced Access users have this same helpful mentality, and that is something I’ve always loved, sharing and helping others learn. I truly believe that everything that goes around, comes around. I have e-mails and phone calls from agents all over the U.S. asking me for help, and I am happy to give it to them as well. When they have a referral, they think of me first, and when I need something, they are for me as well!”

Advanced Access Allows Me Flexibility

Paula is a trend-setter, and her comments reflect her individual Website tastes. She states, “...I don’t want my site to look like every other site. I want to stand alone in a crowd, and the fact that I can change things is very, very valuable to me. There isn’t a thing you can’t do with an Advanced Access site. It all depends on how much time you have to spend on your Website. I have taken the time to look at a lot of Advanced Access sites, and I take the time to make the kinds of changes on a consistent basis that brings in the business I get. My site is in a big renovation stage right now. I’ve purchased additional domain names, created extra pages they point to, made forms that have a drip program initiated with them, and with all the things I have learned from Advanced Access...I can’t wait to get started and apply more of the things I have learned! If you don’t constantly change things around, your Website can become stale and stagnate!”

The Final Word

Paula Bean concluded, “...the important thing to me about my Website is this...it should always be a work in progress! It’s important to realize how to get your site to appeal to as many potential clients as possible. One crucial area that I found to be useful is the process of looking at my back-end statistics on a bi-monthly basis. Advanced Access allows you to actually view and look at where a majority of your business is coming from. The home page will always be your main landing site. Buyers, will always be looking up buyer’s reports...sellers, looking at seller sites..and such. I need to create more for these sites, fill out the info, and get into my Intellicards™ drip-system. It is one of the most important systems you will ever have.”

“Drip campaigns are very important. Not all buyers are ready to buy right now, not all sellers are ready right now, but they will do business with the person who stays in touch. One of my most recent clients contacted me after being in one of my drips for over two-years from my first initial contact with them. They continued to receive information and updates from me. When they were ready, they actually picked-up the phone and gave me a call and said... “...OK, I’m ready to purchase a home!”

“I have over half of my business now in real estate consulting, which I believe is the way the future will be in real estate. My Advanced Access Website will also be able to assist me with this expanding portion of my business. Again, I am able to tweak a few things, and presto, my Advanced Access Website can help me promote that entire other side of my business. It allows me to expand an additional side of my business model, with so little effort and so much ease!”

And finally, Paula reflects on her Website experiences. “...Advanced Access has a really wonderful thing going on for their clients. I have had over twenty Websites in the past, and the overall product and service is unparalleled. Your clients need to really just how valuable your product is, and how flexible and easy to use it is, and how it can make you and your business very successful and able to make a ton of money!”

“...Since I joined Advanced Access, I have had a noticeable increase in my “hits,” and recently the efforts that I did in my reciprocal linking program have really paid off -- almost immediately! I am just totally amazed at how good Advanced Access is...and when I get asked by agents who need a site, or are unhappy with their current one, I am very pleased to talk to them about why they should choose AA.”


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