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Featured Client of the MonthJune 2006: Glenn GinsburgGlenn M. Ginsburg, REALTOR® Contact Information: His History and His Start in the Industry
Glenn is an only child, and both his Mother and Father have passed away. However, his Father was a noted Podiatrist (foot doctor) in Boston. Some of his patients included many notable Boston politicians and celebrities. His father, Dr. Ginsburg, was well-known and quite accomplished within the city. His Mother also shared the spotlight, as she was chosen “Woman of the Year” for her community and charitable work that she promoted through-out her life until just prior to her death. His early life upbringing always stressed an importance on being a good, honest person, conducting himself in a forthright and professional manner. “My family did a lot of real estate investing as I was growing up,” he added, “and as a senior in high school I could do real estate tax, interest, and rent pro-rations, which came from my family’s experience in the real estate industry.” Glenn is married to his wife, Marjorie, his college sweetheart, and together they will celebrate their 36-year anniversary in September of this year. They have two children, Malena, and Chad. Malena is married and lives in Aurora, Colorado, with her husband and two sons. Chad is entering his junior year at the University of Florida in Gainesville, where he has a dual major in Aerospace and Mechanical Engineering. Just recently, Glenn was honored by being named 2006 FIVE STAR: Best In Client Satisfaction Real Estate Agent by Gulfshore Life Magazine. The honor places him in the top 6% of about 12,000 real estate agents located throughout the southwest Florida region. His Impression and Reflection on the Real Estate Industry
“I’m pretty much a one man shop. A few years ago, my Mother was diagnosed with terminal cancer. She was later-on in years, and had lived a long and fruitful life. We had spent her birthday in the Boston area, looking for a nursing home for both my parents. They both were in their advanced years, and needed some additional care. Within a year and half, they both passed away, and during the same period my family and I also had some severe health issues as well. I spent 11-days in the hospital myself and after getting back to work, spent countless hours in the office working on my Advanced Access Website and this resulted in the Website really taking off,” Ginsburg stated. Glenn continued, “...Last year, I had my best year EVER in the industry, coming from two years of very emotional events, to two years of the ultimate realization of my career goals and objectives. Most of my business comes through my Advanced Access Website, and truly that is what makes a difference for me,” he concluded. His Office's Market - Florida's Collier & Southern Lee CountiesGlenn and his A Delta Realty of Naples office, serves the communities and surrounding areas of Collier and southern Lee Counties, including Naples, Bonita Springs, and Estero. He takes great pride in their motto...“Taking a Personal Interest in YOU!” His dedication to his clients has resulted in his award by Gulfshore Life Magazine’s “Best In Client Satisfaction Real Estate Agent.” Glenn Tells Why Advanced Access?He recalls his early introduction to Advanced Access. “...It was all timing. I already had a Website, which I still have today, but everytime that I wanted do something, it cost me an additional one-time fee. And I felt that almost everything I wanted on the site, I was actually doing myself, and then e-mailing it to the Webmaster to put up for me at an additional cost. One day, I got a call from someone from Advanced Access, and two critical features immediately caught my attention. One, was the total breath of content that was included with the basic package, and the second, was the ability for me to create pages that a Web visitor or potential client, could access and read, and ultimately become educated and informed about Naples and surrounding areas, as well as important subjects in the real estate industry.” “The reason I continue to use Advanced Access today, is that I feel the forums and the people who are on it, along with the wonderful Advanced Access staff, all contribute to help me be more successful in the industry today. It is a team...and everyone knows that TEAM stand for Together, Everyone Achieves More,” Ginsburg concluded. “Finally, Advanced Access always looks for various ways for the agent to be successful and achieve their goals. From the early success of the Classic Package™, to the improved Classic Package™ 3.0, to the highly anticipated unveiling of the 4.0 version, Advanced Access is always looking to give its clients tools to be successful in the real estate industry.” “I try to get on the forums at least once a day...the people who participate in the forums, amaze me on just how creative they ultimately are as well as the technical knowledge of the Internet that is exchanged. This is an advantage that I have, to be able to see and experience this creativeness first-hand,” Ginsburg added. The Final WordGinsburg concluded, “...I will quote Donald Trump”...“If you believe, and you have the passion, you will succeed!” “In one month, February of 2005, I got over 400 leads! The leads kept me quite busy, and I can give you one specific example of how my Advanced Access Website works for me. Last year, a couple (Website inquiry) came-in and purchased a condo. Just recently, the client e-mailed me that they wanted to move-up, and purchase something bigger and better, and asked if I would list their condo. They did not come in and see me, they did not call me, they simply e-mailed me! My continued contact with them during the past year included using real estate market updates via the Intellicards™ program. Imagine that, they simply sent an e-mail and the entire process was off and running! The Intellicards™ program is a wonderful product that lets you continue to communicate with your clients and potential leads. The computer is a tool, and if people cannot use the computer as a tool in today’s real estate market place, they are doomed to become a slave to it!” Ginsburg concluded, “...I am not a pure salesman. I try to view myself as a real estate consultant, but a very good client of mine said, that IS what a good real estate agent does, you exceeded our expectations as a REALTOR® and because of that skill, you have provided us with valuable insights that we appreciate and place a high value on! My Customer Service experience with Advanced Access has been the same. The best thing they do is treat people the way that they themselves would like to be treated, and then give them more than what they actually expect. That is the way I treat my clients, and I always try to give them more service than they expect. I am there for all inspections including all new construction. I actually have clients flush the toilets, open the windows, make sure that everything works, and I also attend the closings. Often times, my clients are from out of town, and in those cases we use a “mail away” closing. I will be in the office, at a time convenient for my client when they can call me. I review, explain, and summarize each and every document that they need to complete for the finalization of the sale or purchase of their home. Because of my Advanced Access Website, my clients will also be able to find me!” My success in real estate is because of my Advanced Access Website...and the tools that Advanced Access has provided to me to accomplish my real estate goals and objectives. That is what Advanced Access does for me...and I appreciate it very, very much! |
 
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Glenn Ginsburg, was born in Boston, Massachusetts, and earned a Bachelor of Science Degree in Accounting from Bentley College in Waltham, Massachusetts. He relocated to Florida in 1983, “to escape the cold, snow and ice.” Prior to entering the real estate profession, Glenn had a successful career in Hospital Financial Administration, specializing in the areas of internal auditing and accounts receivable management, where he distinguished himself as one of the nation’s leading healthcare experts on accounts receivable turn-arounds. He also served with one of the largest international certified public accounting firms. In 1995, Glenn passed the Florida real estate license examination. In 1996, he decided to retire from the healthcare industry to start a career in the real estate profession, and passed the Florida mortgage broker’s examination. One-year later in 1997, he passed his real estate Broker’s license examination and then in 1998, became the “Broker of Record” for a Century 21 franchise. Later in the same year, he opened his own real estate brokerage firm -- A Delta Realty of Naples, which he still owns and operates today!
Ginsburg will complete his 10th year this August in the real estate industry, and looking back offered this reflection on the status of the current industry. “One big thing that I saw back in 1996, was for an industry that even at that time, did not readily embrace computerization, a lot of repetitive tasks, that could have been done on a computer were being done manually. I had a 386 laptop computer at that time, with a bubble-jet printer, and was quite effective working with downloading property owners and automatically printing prospecting letters. Everyone in the office was around me saying, “Wow, look what he can do,” and all I was really doing was utilizing a database and a preformatted template letter, to produce a mailer for prospecting.” Glenn continued, “...I did see an opportunity with the Internet, but little did I know how big a role the Internet would play in the real estate industry.”
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