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Featured Client of the Month

May 2006: Carol Westerman


Carol Westerman
RE/MAX of Valencia, Inc.
25101 The Old Road
Santa Clarita, CA 91381

Website: http://www.itsnotmagic.com

Contact Information:
Email: carolwesterman@aol.com
Office: (661) 297-LIST
Direct: (661) 433-2772
Voicemail: (661) 284-5172
Fax: (661) 297-3535


Her History and Her Start in the Industry

Carol Westerman, (www.itsnotmagic.com) was born in Champaign, Illinois, attended the University of Illinois majoring in Education, where her father was a professor in the Engineering Department. Her Advanced Access Website has become one of the better known sites on the Internet, as unique as her slogan – “It’s not magic, it’s hard work,” is her Website moniker – a caricature of Carol in a genie outfit floating on a magic carpet, and being summoned from her bottle! Her education and early career was in the field of education, and later she earned her Master’s Degree in Elementary School Education.

She is the middle child of three, and has both an older and younger brother. She moved to California, and has worked in a number of notable school districts including the Fullerton, Placentia, and Burbank educational systems. She has also taught extension classes in education at renowned Pepperdine University. She eventually earned her administrative credentials from the University of California at Northridge.

In 1986 Carol, her husband Stewart and newborn son, Stuart, then moved to the Santa Clarita Valley, near the Magic Mountain area. Her husband, who was a successful Broker and investment consultant, was from New York, and they met in here in California, and later married. Carol has been a successful REALTOR® since 1990, and it was because of her solid family “home-life” that she was able to concentrate the 70-90 hours a week that it took to become even more successful as real estate representative during the lucrative years that the industry had to offer.

In 1999, that spirit would be tested, as her husband Stewart would pass away after an extended battle with brain cancer. Her spirit and commitment to her profession unbowed, Carol continued to distinguish herself and later was awarded the RE/MAX Lifetime Achievement Award. Her son, Stuart age 19, now attends college at the College of the Canyons, majoring in engineering physics.

Her Impression and Reflection on the Real Estate Industry

Carol offered her insight into the current status of the real estate industry and its effect on the role of modern-day REALTORS®. “…The industry has definitely had its ups and down, and until recently, we all have had a pretty good ride. It seems that now, more moderate prices are leveling the playing field, and more and more we are seeing actual prices symbolic of the wagers that new buyers are actually achieving. While at the same time we anticipate some leveling off of prices, I am very hopeful that we do not see a repeat of the nineties with numerous foreclosures and such.”

She continues, “…Everyone has the opportunity to be AS SUCCESSFUL as possible, and so it is crucial to provide them with all the necessary information that I have at my disposal.”

Her Office's Market - The Southern California Area Around Santa Clarita Valley

Carol and RE/MAX of Valencia, Inc., the #1 RE/MAX office in the world, serve the communities and surrounding areas of Santa Clarita Valley including Valencia, Newhall, Val Verde, Agua Dulce, and Saugus. Brokers John & Alice O’Hare (who Carol states are “the best Brokers in the world”), have teamed-up with Carol and worked long and hard hours to earn that honorable distinction!

Carol Tells Why Advanced Access?

She recalls her early introduction to Advanced Access. “…That was in 1999, and I think at that time my office had someone who was very good in Website design and organization. It seemed to me that when I looked at some examples of his product, I kept seeing the same kind of themes and designs. I wanted more variety and when I took a look at Advanced Access, I saw more choices and tailored looks to “fit” the individual. The Websites that I reviewed and their purpose was so much clearer and it seemed to me that the Website “fit” the person much better than some others that I was looking at. The Advanced Access Websites offered more potential for growth, and of course the staff at Advanced Access always was there and able to assist me, by talking me through the changes and additional things that I wanted to do at any time.”

Carol added, “…I felt so strongly about Advanced Access, that I contacted and wrote e-mails to the RE/MAX leadership to encourage them to choose Advanced Access, and make them a part of the Approved Vendor Program. I am not a real “teckkie” or Internet person; I am more of a teacher-person, and really like having my hands-on experience with my clients. But with Advanced Access I also have a Web presence that serves as a guide to them for real estate educational purposes. I am able to say, “check this out, check this link,” and actually supplement what I do and say, with information that helps them understand and learn what I am actually trying to do throughout the buying or selling process, and what a real estate transaction entails.”

The Final Word

Westerman offered this final bit of insight…”I love what I do, but I don’t have to have a solid diet of real estate. I have sold over 900 houses to clients here, and right now, I have an excellent client base that more than keeps me busy. Currently, I am sitting here in my sales office, selling eighteen, thirty-four hundred square foot homes. I live on the edge of the Los Angeles National Forest, and my Advanced Access Website provides me with the tools to educate and inform older long-established clients, my newer ones, and those who are just “surfing the Internet” for someone to contact about starting their real estate experience.”

“Working with an area builder, I have been privileged to work with this new community development. Advanced Access certainly provides me the needed flexibility that my business, at this stage needs! I really do think of my Website as my “guide at my side,” which helps me educate and make those pieces of information that I have readily available to real estate consumers – at whatever level they are at that specific time. Having a partner like Advanced Access is making that journey much more enjoyable, and of course, successful at the very same time! With my Advanced Access Website, I am able to offer real estate education, and not only accomplish this, but in addition, can have a bit of levity on my site, that enables visitors to “lighten up a bit,” and enjoy the fun side of perhaps the most important financial decision that they will make in their lifetime. For that, I have enjoyed my relationship with Advanced Access the most!


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