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Featured Client of the MonthOctober 2006: Kristin NollKristin Noll, SRES, ABR Website: http://www.BestMilwaukeeHomes.com Contact Information: HISTORY & HER START IN THE INDUSTRY
Kristin was the oldest of three children with two brothers, and as the only girl learned how to defend herself at an early age. Her brother Mark unfortunately passed away at an early age serving in the naval branch of the military in the Middle East, while brother Sean currently works in the medical electronics industry. Kristin is currently engaged to her fiancé, Jeremy, and between them have four wonderful children. After graduating from Shorewood High School with an art scholarship, she attended the University of Wisconsin - Milwaukee to earn an interior design degree. In 1988 she was married and planned a life of "at-home Mom" and worked part-time in the restaurant industry. In 1993, her former husband was diagnosed with Multiple Sclerosis, and as a result, she had to enter the industry full-time. She was quickly promoted to a management position where she excelled for 3 years. Restaurant work was very unsatisfying and she longed to be in a career that brought her a sense of accomplishment. A real estate agent and customer suggested that she would be perfect for a possible real estate career. Unsure whether she could be a sales person, she was nevertheless intrigued by the chance to contribute her experience in the service industry to people who needed to find or sell their homes. Thus, Kristin's strong focus on her client's best interests and her desire to become an expert in her field has inspired her title as "real estate consultant". She has never identified herself as being a "real estate salesperson.” She began her successful career in real estate in earnest in 1997. She reflected, “...It was around the time that I bought my first house, I simply opened a magazine, no money down, and purchased my first home. With my second house, I was able to learn first-hand about selling and purchasing a home, and I thought what a cool profession to be in. I was managing a restaurant at the time, and I had a friend who thought I should look at the real estate industry for a career. She recommended me to her manager, and that was really the start of my journey into the real estate industry. I had been in the service industry up to that time, but managing a restaurant was a very hard and time- demanding job and I just knew from the start that I would enjoy the real estate industry much, much more!” She continued, “...My initial love for houses and architecture in general has always been something that I have enjoyed, and I remember, as a child, visiting open houses was something to do with my parents on Sunday afternoons. I used to love to visit the various homes, and it was something that really got into my blood at an early age. I’ve always enjoyed using my creativity, planning and staging design, and ultimately preparing homes to enter the market for sale. This mindset has always helped me to be a bit ahead of the competition. One thing that continues to amaze me still today, is the number of professional agents who really don’t know the different homes styles and names of homes, a California bungalow, a Victorian, and such!” Kristin truly does live her career through her clients, and that too is something she has always been very proud of. “...I remember attending a real estate seminar at an early stage in my career, and the featured speaker opened his portion of the presentation with a kind of tongue-in-cheek comment about, we are all in the industry because we love people and homes, and everyone laughed! But I was the only one who didn’t laugh, because I truly DO LOVE BOTH, which is why I became a real estate agent and entered the industry in the first place.” A year after joining Federated Realty (now Coldwell Banker) and working both jobs full-time, she had saved the funds that she needed to leave the restaurant industry in April 1998. By December of that same year, she was successful enough to be awarded a position in the company's Million Dollar Club. The following year she received the Outstanding First Year Player Award and inclusion in the Premier Club for sales exceeding $3.5 million. In subsequent years she has consistently raised or maintained her sales and achieved Master's Club in 2001 for sales exceeding $6 million. Feeling the need for a change in 2002, she joined the dynamic "new kid on the block," The First Weber Group. HER IMPRESSION AND REFLECTIONS ON THE REAL ESTATE INDUSTRY
Kristin… commented about the real estate industry. “...I think that the two things that have changed the most is buyer representation and of course, the Internet. “…Buyer representation is something I use my Advanced Access Website to educate buyers about. Many people don’t know that they have that option and they don’t know if it is different in other markets around the country. In Wisconsin, you need to have a formal agreement in order to represent the buyer, and I was the first agent to aggressively market the “buyer agreement” angle in my office. I certainly want to be their agent rather than a salesperson! I always felt that one of my strengths has been my ability to guide and teach, and my overall experience that I fell into with a buyer’s mentality. I feel that one of the most significant changes has been with buyer representation, and I try to educate them on my Website, and more or less inform them of this crucial option!” She continued, “...the Internet of course has really changed everything within the real estate industry. Before the MLS had really taken hold of computer technology, I had a program that you had to load onto your computer - this was before we had the current Internet-based MLS systems. I used to get into them, and wanted to always do more as far as using the data for marketing, advertising, and analyzing what my clients were looking for. I am very pleased to see the technology catch-up with what Real Estate Consultants ultimately need. I love Advanced Access because they allow you to design and implement your own systems, in terms of what you need and what services you want to take more advantage of over others that are also available, but at perhaps a lesser priority based on the need of the agent.” Her marketplace is well defined and she is always focused on the services that she needs to provide “...I like to be able to look-up in our system and see what has sold in the client’s specific area in the last 30-day, and provide to my clients a profile. I try to tie-them in with an on-line appraisal niche that I’ve created, and people have responded very positively to it I also try to segue them into the site and the services that they are looking for in a professional Real Estate Consultant who will represent them in the buying and selling process now and in the future. For me, it always has been and will always be about relationships.” HER OFFICE’S MARKET – Metro and the Greater Milwaukee Country AreasKristin and her First Weber Group office, serves the Metro and Greater Milwaukee County area including North Shore, Downtown, Ozaukee County, Waukesha County, Brookfield/Elm Grove, Menomonee Falls, Pewaukee, Lake County, Washington Country including Germantown and Jackson, and surrounding communities. KRISTIN NOLL TELLS WHY Advanced Access?“I have always felt and continue to believe, that Advanced Access is the best place to be for a real estate professional. I’ve worked with a lot of Website providers, and I have other Websites that I really don’t use. These include some freebies; some that I pay for, and I just enjoy playing with them to see what is out there in the Website market. As I used the Advanced Access sites more and more, I got much more support, and the sites were much easier to use than all of the others that I was finding in the marketplace,” Kristin recalls. She continues, “...When I talk to agents, I show them the differences, and highly recommend Advanced Access sites. The first initial price can always be a shock, but the other sites have too many add-ons, and when I show other agents that they can end up spending a fortune, as compared to what the actual costs are with Advanced Access, it pretty much simplifies the ultimate choice on what product provides the best return on your initial investment.” Kristin takes great pleasure in relating to other agents that she continues to meet. “...Almost every agent thinks that he or she makes good money, and some still believe that they don’t really need a real estate Website for their business. But if you are truly a professional that potential buyers and sellers are seeking out, you know the truth. And that is, you need to have a Website, you need to have in increased presence on the Internet, and you need to have this as an integral part of your overall business strategy in order to continue to grow and to provide the services that the consumer is looking for in today real estate market.” THE FINAL WORDShe continues, “...I give my credit to the Advanced Access forums, and the support team on the forums. I remember when I really began to take my Website seriously after the first year; the very first thing I did was get into and participate in the forum". Kristin adds, “...I’m a lot like a pit-bull or bulldog – once I get my teeth into something I really never let go! The forums provided me with a lot of information that I have been able to really, turn around into actual practical information that I have applied to my Advanced Access Website. I have found that clients, the potential customers that you are going to serve, really don’t know what they actually don’t know! They need to be educated, and every new agent needs to be educated on what services, programs, and features that they need on their site. Advanced Access has been able to teach me, and I have become a much smarter agent because of that unique relationship that they have nurtured among their clients nationwide. I have been working with several new agents as of late, and I constantly recommend Advanced Access as the Website design company and provider of choice.” “When it comes to Advanced Access, I feel confident that my Website would not be what it is today without their education and guidance. Their templates are better, the campaigns are more complete and innovative in the Intellicards™ system, and they have the most wonderful support staff offered by anyone in the entire industry nationwide. I had one agent, who wanted to build a mini-site for his builders, and I ended-up building it with my Advanced Access Page Manager feature, and then I forwarded it to him to be placed on his I-House site. You get what you pay for…and with Advanced Access, you always seem to pay less and get so much more in return…again, and again, and again!” Kristin concluded her comments about Advanced Access. “...I have a fellow agent who was getting out of the business – was selling data sheet holders, lock boxes, signs, the whole business. She mentioned to me that she was letting her Advanced Access site go, and I said no, don’t cancel, SELL the site, because of all the great content and the Internet presence that she has taken time to develop, someone will certainly be interested in acquiring that intellectual property and continuing to use it in the real estate industry. I think the biggest thing that I appreciate about Advanced Access, is that unlike other big companies that sell you something and then leave you entirely on your own to learn how to develop and use their product, they have continued to offer quality support. It has allowed me to think outside the box, and learn more about how to use their Website on the Internet in a variety of ways and not just one simple strategy. My Website is more than my business card; it is part of an entire process, which in many ways, is dictated and guided by what my Website identity consists of. An entire concept, a customer-driven philosophy, which you are able to build your business on for others to see on the Internet. Advanced Access wants to make sure you succeed in the real estate industry. A Website can be so much more that just a site…and Advanced Access recognizes that and helps you develop your business to its true potential. Being able to integrate a Contact Lead Management program, being able to recognize what my clients need, and making sure that my programs and services are designed and able to meet those needs is what it’s all about!” “...Just having any old website is like having a beautiful billboard and putting in the middle of the desert, no one will ever see it so it is pointless…but Advanced Access helps you to achieve what you need to do to get YOUR website recognized and noticed! |
 
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Kristin attributes her success to skills that she learned in the service industry: hard work, follow through, attention to detail, a joy of meeting new people and striving to provide the kind of service that inspires her customer's and client's loyalty. She attends numerous educational classes and seminars to keep on top of the ever-changing industry, and is constantly looking to find bigger and better ways to service her clientele. Understanding that her varied clients have different needs, she went to Chicago in 1999 to train for and receive the Senior Real Estate Specialist designation. In 2002 she received certification as an Accredited Buyer Representative and she was certified as a Relocation Specialist in 2005.
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