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Featured Client of the Month

September 2007:


GEORGE & SUZIE CRUDO
Weichert, Realtors Hallmark Properties
2425 W SR 434, Suite 163
Longwood, FL 32779

Website: www.georgeandsuzie.com

Contact Information:
Email: Suzie@GeorgeAndSuzie.com | George@GeorgeAndSuzie.com
Office: 4407.862.9966
Direct: Suzie 407.489.8953 | George 407.489.3173


An Interview With George Crudo

Advanced Access: How did you get started in the Real Estate Industry?

George Crudo: Suzie has spent a good part of her life in the hair salon business. She owned and operated two salons. I was a New York City Police officer. After I retired from the NYPD we decided to relocate to Longwood, Florida. I began working at DeVry University in Orlando managing their Electronics and Computer Labs. Suzie was cutting hair in a local salon but felt that she needed a change. She decided to get her Real Estate license. Her 30 years of experience in business prepared her well for being a Realtor. She is a natural. She began developing the business to a point that she needed an assistant. I had already been licensed but was not actively working. It was then that we decided to work together. She has excellent people skills and an intimate knowledge of mortgages and real estate transactions. I had the technical skills to take the business to the next level. Together we have managed to build a successful business. Last year we had the 6th highest gross commission incomes (GCI) for all of Weichert, Realtors Hallmark Properties.

AA: Do you have a specialty or favorite niche market group?

GC: We specialize in residential Real Estate. However whenever we take a listing it is first evaluated by a team of professional home stagers and then “re-designed” before it is put on the market.

AA: At what point did you realize your need for a website? Describe your journey to Advanced Access and why you chose us as your provider.

GC: I realized immediately that if we wanted to be competitive in this business today, a website is essential.

After attending a Roger Butcher seminar I began to look at different hosting companies. We decided that Advanced Access was the best value for the money and had the most to offer.

AA: How has your real estate website impacted your business?

GC: Wow! It has had a tremendous effect on our business. I am always amazed when I hear the comments from people saying “oh I always go to your site”. They go to view properties, read articles and check out what’s selling in their neighborhood. When you have a professional looking and useful site it creates an impression in people’s minds. One of our clients who found us on the web told us that, “after seeing your site I knew you guys had your act together”

AA: What other resources through Advanced Access and life in general have contributed to your success?

GC: I have to say that the support provided by the terrific staff in the AA forums has helped me out tremendously. They are always very knowledgeable and quick to respond any questions or concerns.

I also think that the Advanced Access template sites are great to get your site up quickly. However, having the ability to create a custom “un-templated” site is also a great feature to have when you want your site to stand out. What’s great about it is that it can be done will little or no knowledge of HTML.

AA: Share with us some information about a recent transaction that began as a result of your website.

GC:We received a call from a representative from a very large retirement community that is about 50 miles from us. She said she found our website and had a referral for us. The referral was for a listing that is less than a half a mile from us in our own subdivision! When we called the home owner it turned out that Suzie knew her from their gym. We wound up getting the listing. In the days to follow we came in contact with a buyer who also found our website and inquired about this same home. She loved the home and it is scheduled to close at the end of this month. This entire transaction began and closed strictly as a direct result of our website.

AA: What are some of your goals for your website and your online presence?

GC: My goals are to continue to add many more pages of content that will be useful for home buyers & sellers. I continually search the web trying to get ideas of what can be added to make my site a one stop resource for customers. I also would like to get better results in the search engines for certain keywords that we are falling behind on.

AA: Tell us a little about your family, your history, and what you like to do in your spare time.

GC: Suzie and I have been very happily married for 22 years and we have two children. George Jr is 16 and Alexa is 9.

In my spare time I play guitar, I love to cook and of course, I spend a lot of time on my web site! As a family we like to jog, go canoeing, bowling and to the movies


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