Marketing Your Website

Leading the Way to a Successful Internet Presence

These days practically anyone with a computer can build you a website. You've probably already been approached by a friend or relative who has offered to do so. It may sound tempting; however, the real challenge is to build a website that will actually be "found" by the millions of people that we KNOW are looking for real estate on the Internet.

Can you REALLY make money through Internet leads?

Perhaps you've heard that websites are just a big waste of your time and money. Everyone has a different experience to share with you; there's so much information that you may not know what's best for you.

The truth is, in the past few years the number of people using the Internet has tripled in size. And, every day more people rely on the Internet for real estate information. According to the 2003 National Association of REALTORS® Profile of Homebuyers and Sellers, 72% of homebuyers drove by/viewed a home they found on the Internet, and a 2002 NAR Survey said 63% of buyers said the Internet shortened the search time for their new home. And, even better news -- the same NAR survey showed that Internet users tended to be younger and purchased more expensive homes than other homebuyers.

So the question is: How will your prospects ever find YOU . . . in the midst of millions of websites on the Internet today? What's going to set you apart from the others?

Website marketing and promotion has always been our highest priority at ADVANCED ACCESS, and our commitment to providing innovative marketing ideas is part of the exceptional service we offer to our clients on a daily basis.

ADVANCED ACCESS' System for SUCCESS for Website Marketing:

To maximize the success of your website, ADVANCED ACCESS unconditionally guarantees the following services will be performed at no additional charge to you:

• We will build an attractive, easy-to-navigate, content-rich website with information designed to educate buyers and sellers of real estate for consumers in your geographic location. In addition, due to its all-inclusive nature, it is more likely visitors will spend more TIME in your site, and that it will be BOOKMARKED for future use by your visitors.
  
  
• Your website will be equipped with easy programming interfaces that allow you to keep property listing and sales information up-to-date to attract as many visitors as possible.
  
  
• To help give you a push in the right direction with search engine placement, ADVANCED ACCESS has added several default links on your website that will assist in attracting the search engines to your site through natural means. This is the preferred and most effective method of being found by search engines.
  
  
• You will receive weekly real estate Marketing Tips, designed to give you innovative new ideas to maximize your Internet presence, and to guarantee the highest exposure possible on your website.
• We will continually improve our products with state-of-the-art features designed to keep you at the forefront of Internet technology.
  
  
• As the nature of Internet marketing is highly unpredictable, we will keep abreast of the latest trends and developments in marketing and promotion, and pass our findings along to you on an ongoing basis.
  
  
• We will always be available by phone or e-mail to answer your questions and handle your inquiries.

Lead Generation

ADVANCED ACCESS sites are created to be a powerful lead generation tool from each page within your website.

Your Visitors can e-mail you from every page of your site. Our websites offer an e-mail link on every page, so the consumer can easily e-mail the real estate professional with the click of a mouse. In addition, throughout our real estate resource center, the buyer and seller information section, and on nearly every section in our 900 plus page Classic 3.0 website, there are contact forms that the consumer can fill out to request additional information, ensuring it is quick and easy to reach you from ANY section in their site.

Auto Responder Reports. In our "Free Reports" program, we offer 7 pre-written consumer information reports which pertain to the real estate industry. To request a report, the consumer fills out a form that contains their name, phone number and e-mail address. After the consumer submits the form the report is immediately sent to you via e-mail (this is known as an auto responder.) In addition, at the same time you are notified with the visitor's information so you can follow-up with the consumer in the future.

In addition to our 7 pre-written reports, you can add unlimited numbers of additional reports with your own custom content. These reports can be added to the pre-designed reports, or substituted for the ones we already provide in this section. The benefit of a custom report is that it can be "specific" to your area, which may make it more interesting, and therefore more likely for the consumer to request.

Mandatory or Optional Guest Books. We also offer options for you to set up either a mandatory or optional "guest book" for consumers to "sign" before they view your listings or other site information. Our philosophy at ADVANCED ACCESS is to give you many options to set up your site to your own specifications. Some of our clients prefer to leave their site more "open" for visitors (without mandatory "sign in" forms) and others prefer to not allow listing or other information to be displayed without first having the consumer sign in. Our website control center, called our "Virtual Office" allows much flexibility for you to determine what is best for your individual needs.

A note about Search Engine Inclusion and Placement. In order to do everything that we can to get your website ranking in the Search Engines, we provide helpful advice in our member forums and in many of our Real Estate Marketing Tips to all of our clients. We use our Marketing Tips and member forums to give you ideas on things that you can do in order to increase your presence online and draw positive attention to your website from the Search Engines. Currently, most Search Engines prefer that you do not submit your website to them for inclusion, but rather that they find your site naturally through the process of crawling the web. To help give you a push in the right direction, ADVANCED ACCESS has added several default links on your website that will assist in attracting the search engines to your site through natural means. If at any time you would like additional information on ways that you can increase your online exposure, please feel free to give our Customer Support Team a call and they can assist you or direct you to the best department to handle your individual needs.

Ongoing Marketing support. Search engines are only the first step in a successful Internet presence. It is important to us that you are informed about methods you can use to maximize your Internet presence to ensure your satisfaction and success. Therefore, it is our guarantee that you will be sent a "Marketing Tip" from us on a weekly basis, as long as your site is hosted with us.

Our Marketing Tips are designed to give you "real world" resources (with examples) and ideas on how to make the most of your site. For example, we offer you ways to find quality community and real estate industry specific websites that link back to Realtors, therefore providing you with quality ‘Inbound Links’ which helps you to achieve higher rankings in some of the search engines. Also, we provide advice and links to search engines that offer "paid search engine placement," a trend that can provide valuable leads on an immediate basis.

Click here to view our Real Estate Marketing Tips.

We consider it our duty and obligation to make ourselves aware of the latest trends in Internet Marketing and to pass along our findings to you on a regular basis, via monthly newsletter and weekly marketing tips.

NOW IS THE TIME to utilize the power of the Internet to maximize your SUCCESS in real estate.