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Welcome
to 2003 We are pleased to present our FIRST Marketing Tip of the New Year. All of us at Advanced Access sincerely hope that the year 2003 is enjoyable and productive for you and your business. Below is an article we thought you would find interesting about being realistic about your New Year's resolutions, and making them "stick." Make Your 2003 New Year's Resolution Stickby Dr. Don Wetmore At the beginning of every year so many of us commit to change and worthy goals to be accomplished in the next twelve months only to be disappointed come next December 31 when we discover we are no closer to achieving those resolutions than we were on January 1. So I looked at this issue and created four useful suggestions to increase the probability you will succeed with your New Year’s resolutions. Quantify your resolutions Sometimes we are just too vague about what we want. Therefore, a resolution such as, “I want to lose weight this year” will probably fail. It is too vague. How much weight? Be specific. What would your ideal weight be, less what do you weigh now is what you are going after. Set a deadline Resolutions that are to be achieved “as soon as possible” wind up in the heap of “Someday I’ll”. Deadlines make commitments. They put it on the line and define when failure occurs. Deadlines also help us to break the resolution down into little bite-sized pieces. For example, if your goal is to lose 25 pounds by June 30, that translates into approximately 4 pounds per month, one pound per week, or a daily reduction of caloric intake (or an increase in daily caloric burn) of just 500 calories per day. Now that’s manageable. 500 calories a day is easy to achieve. 25 pounds seems like a leap across the Grand Canyon. Until we quantify our goal, set a deadline, then break it down to its daily requirements, the resolution will forever seem unattainable. Change one or two things at a time We generally do not like change. We seek the familiar and avoid the strange. The more change you put yourself through, the higher the probability your campaign will collapse. Focus in on one or two of the more important resolutions you seek to accomplish this year. When you achieve one or the other, start on the next one. Be realistic There’s just something about the start of a new year that gets us all wound up for change, sometimes extraordinary and unrealistic changes. We become much like the child in the candy store whose eyes are bigger than his stomach. Be realistic. You can only accomplish a certain amount within a period of time. Don’t saddle yourself with unrealistic resolutions that will only spell failure later on. Article found @ realtytimes.com/agentnews.htm Dr. Donald E. Wetmore has been a full-time Professional Speaker for the last 20 years having made over 2,000 presentations to audiences from around the Globe. He is available to conduct his dynamic Time Management Seminars at your location helping your people get more done in less time, with less stress. Don's programs are entertaining, fast paced, and filed with practical, common sense ideas. His seminars are typically rated as "the best I have ever attended". For more information, contact Don via email at: ctsem@msn.com or call him at: (203) 929-9902. If you need help planning your 2003 action plan, take a look at an article written from Jim Gillespie: realtytimes.com/rtnews/rtapages/20021231_actionplan.htm At Advanced Access, OUR resolution for the New Year is to continue to bring you the most innovative products and services for the real estate industry, and to back these products with exceptional customer service. We would like to thank you for your business and support, and we wish you a happy, healthy, successful and productive New Year. Link Popularity Update Eileen Roberson is located in Phoenix, Arizona. She has set up a reciprocal linking program on her website through her favorite links. You can add your site for FREE! Here's how to get started Visit the link below: - At the top of the page, click on 'Add New Link' - Fill out the following form - Select the category you would like to be placed in. (Select your State, under the Realtors in Other States category) - Click on Add Link - When your link is approved, you will be notified to add THEIR link into your Favorite Links page. Just login to your virtual office to add the link. If you have any questions on adding a reciprocal link from your site please don't hesitate to contact us. Don't forget that all of our past Link Popularity Updates can be found @ www.AdvancedAccess.com Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "Thank you for helping me out with this. FYI, yesterday I rec'd a call from a gal that said she wanted to increase my presence on the web.. I told her I was quite happy with my current site and it was getting tons of hits monthly and quite a few leads. She asked who I was with....I mentioned AA and she laughed and said that was who she was with. She usually cross references names with current customers, but I slipped through. Anyway, I mentioned you were GREAT!! Thanks Again and Happy Holidays." Suzie Sables Fessler, ABR, MBA "As always you and everyone there are doing a great job and being with you is one of the best decisions I have ever made." Jeff Lempke, e-PRO, GRI Advanced Access |
