A few reminders for next week....
Tuesday, April 15th is the
deadline to file your Federal and State Income Taxes!
Friday, April 18th - Our Office will be closed in Observance
of the Easter and Passover Holidays
Which Digital
Camera Should I Buy
and What Do Those Dials Do!
by Kathy Stevens ~ Senior
Corporate Customer Coach for VisualTour
As we purchase new cameras, we all
know, we use them before reading the book. Well, it's time to go
back and read what all those little buttons and dials stand for and
what they do.
For some of you that means looking in
various nooks to locate your owner's manual. If you fall into the
category of "safely put away where I will never find it",
then go to your camera manufacturer's website and see if a camera
manual is available for online viewing or to download. If you have a
Nikon, Olympus, Sony or Canon, check www.shortcourses.com
Dennis Curtin writes these guides. He doesn't include pictures in
his pocket guides but covers a lot of topics in a small amount of
space. He also covers other topics, such as "Editing Digital
Photos" and "Best Websites for Digital
Photography."
Most cameras today have similar
features with few variations. Usually they are factory pre-set to
fully automatic functions, such as file type and compression, color
control and scene mode. In some cameras these functions are
adjustable; in others they are not.
Let us start with file type and
compression. All cameras deliver images in JPEG format. JPEG format
is intended for compressing images that will be looked at by humans.
Other images such as GIF were created for use on the Internet, and
TIFF was created for use in print media. While you may have the
capability within your camera to save pictures in formats other than
JPEG, doing so may require more memory usage and special software to
review these pictures.
Color control or white-balance refers
to the ability to adjust color based on the amount of light
available. Digital cameras use white as a reference and adjust the
color balance to give the truest possible color. If you have never
used these settings on your camera try taking several pictures in
the exact same location at the same time of day using the different
settings to see which one provides you with the best pictures.
Automatic settings include such things as daylight, fluorescent
light, or overcast skies.
Scene modes are those settings on
your camera that have been pre-adjusted by the manufacturer to
permit you to take landscape, portrait and close-up photos with a
minimum amount of adjustment on your part. On your camera you may
view them as picture images such as a flower or a group of
people.
Try these and other settings on your
camera at the same location with the same lighting so that you can
compare which settings provide you with clearer, more defined
pictures.
As you all know we don't normally
make suggestions or recommendations in respect to digital cameras.
However will make a slight detour and give you three examples of
cameras we have looked at recently. We will tell you what we think
their strengths are and where we went to research this information.
After that the choice is up to you.
Excellent Value Rating for an Entry
Level - We looked for the camera that would offer you the best value
for you investment and not break the bank. The choice we came up
with is the 2.1 megapixel Kodak EasyShare CX4230. This is a good
entry-level camera for under $200 with the optional docking station.
Pictures can be transferred from your camera to your computer at the
touch of one button. It has 16MB internal memory and MMC/SD card
expansion slot (card not included), which will allow you to take
between 24 and 300 pictures. It has automatic focus and requires
less than 3 seconds between shots.
3.2 Megapixel Entry - The Canon
PowerShot S30 has a new "My Camera" function that allows
you to customize the startup screen. It offers a wide variety of
shooting modes from fully automatic to fully manual. It has a sharp
clear LCD and produces very good images. It has a 3x optical zoom
lens. It can be set at high-speed continuous (Approx. 3 image/sec.)
or standard continuous (Approx. 2 image/sec.) shooting. With a price
of under $400 this is a camera that offers more than just point and
shoot.
Shared Office Camera - Sony offers
several choices. Two of their Mavica cameras (MVC-FD 75, FD 100
& FD200) use floppies and memory sticks for storing images.
While two others (MVC-CD250 & MVC-CD400) let you store you
images on CDs. Any of these are an excellent choice as an office
camera since you can immediately remove the storage disk put in a
new one and proceed on to the next property. With a price range of
$225 to $1100 Sony gives you a lot to choose from including fixed or
zoom lens, and a range from 0.35 to 4.0 megapixels.
Sources: Sony Electronics, CNET.com,
PowerShot.com and B&H Photo-Video, and Pro-Audio Inc. www.bhphotovideo.com.
© Copyright 2003 b7 B&H Photo-Video, Inc. All rights reserved.
No use, including electronic, permitted without prior written
permission. Note - we are in no way affiliated with any of the
websites listed in this article, nor do we derive any financial
benefit out of your purchase from them.
About the Author
Kathy Stevens is currently the Senior Corporate Customer Coach for VisualTour
where she helps thousands of Realtors to use the VisualTour
product to enhance their own competitive strengths in listing,
marketing and recruiting.
About VisualTour.com
VisualTour.com
is a leading virtual tour technology company that empowers
individual real estate professionals to create their own multimedia
virtual tours quickly and cost effectively. As the leading “REALTOR
Centric” virtual tour product, VisualTour is designed to promote
the REALTOR and the broker’s company as much as the individual
property showcased in a virtual tour. VisualTour provides the
consumer with numerous interactive features as well to ensure a
fast, enjoyable experience and easy methods to contact the REALTOR
who created the tour for additional information or action.
Link
Popularity Update
Our Link Popularity Update has become
quite popular over the last few months. We have been inundated with
requests to be featured in this particular spot. THANK YOU for
sending in your requests. For the next few weeks in our Marketing
Tips we will be featuring two or three new sites in which you can
request reciprocal links as we have many on our list to
share.
To qualify to be featured in our Link
Popularity Update, you must have a links page, and specific
instructions on the information you would like added to your
partner's website and how to request a link on your website.
Email us at webmaster@advancedaccess.com
to suggest new additions.
After you have been featured in this
Weekly Marketing Tip, your website will be added to our Link
Popularity page located here:
www.advancedaccess.com/findhelphere/re-sites.html
|