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A few reminders for next week....

Tuesday, April 15th is the deadline to file your Federal and State Income Taxes!
Friday, April 18th - Our Office will be closed in Observance of the Easter and Passover Holidays

Which Digital Camera Should I Buy 
and What Do Those Dials Do!
by Kathy Stevens ~ Senior Corporate Customer Coach for VisualTour

As we purchase new cameras, we all know, we use them before reading the book. Well, it's time to go back and read what all those little buttons and dials stand for and what they do. 

For some of you that means looking in various nooks to locate your owner's manual. If you fall into the category of "safely put away where I will never find it", then go to your camera manufacturer's website and see if a camera manual is available for online viewing or to download. If you have a Nikon, Olympus, Sony or Canon, check www.shortcourses.com Dennis Curtin writes these guides. He doesn't include pictures in his pocket guides but covers a lot of topics in a small amount of space. He also covers other topics, such as "Editing Digital Photos" and "Best Websites for Digital Photography." 

Most cameras today have similar features with few variations. Usually they are factory pre-set to fully automatic functions, such as file type and compression, color control and scene mode. In some cameras these functions are adjustable; in others they are not. 

Let us start with file type and compression. All cameras deliver images in JPEG format. JPEG format is intended for compressing images that will be looked at by humans. Other images such as GIF were created for use on the Internet, and TIFF was created for use in print media. While you may have the capability within your camera to save pictures in formats other than JPEG, doing so may require more memory usage and special software to review these pictures. 

Color control or white-balance refers to the ability to adjust color based on the amount of light available. Digital cameras use white as a reference and adjust the color balance to give the truest possible color. If you have never used these settings on your camera try taking several pictures in the exact same location at the same time of day using the different settings to see which one provides you with the best pictures. Automatic settings include such things as daylight, fluorescent light, or overcast skies. 

Scene modes are those settings on your camera that have been pre-adjusted by the manufacturer to permit you to take landscape, portrait and close-up photos with a minimum amount of adjustment on your part. On your camera you may view them as picture images such as a flower or a group of people.  

Try these and other settings on your camera at the same location with the same lighting so that you can compare which settings provide you with clearer, more defined pictures.

As you all know we don't normally make suggestions or recommendations in respect to digital cameras. However will make a slight detour and give you three examples of cameras we have looked at recently. We will tell you what we think their strengths are and where we went to research this information. After that the choice is up to you.

Excellent Value Rating for an Entry Level - We looked for the camera that would offer you the best value for you investment and not break the bank. The choice we came up with is the 2.1 megapixel Kodak EasyShare CX4230. This is a good entry-level camera for under $200 with the optional docking station. Pictures can be transferred from your camera to your computer at the touch of one button. It has 16MB internal memory and MMC/SD card expansion slot (card not included), which will allow you to take between 24 and 300 pictures. It has automatic focus and requires less than 3 seconds between shots. 

3.2 Megapixel Entry - The Canon PowerShot S30 has a new "My Camera" function that allows you to customize the startup screen. It offers a wide variety of shooting modes from fully automatic to fully manual. It has a sharp clear LCD and produces very good images. It has a 3x optical zoom lens. It can be set at high-speed continuous (Approx. 3 image/sec.) or standard continuous (Approx. 2 image/sec.) shooting. With a price of under $400 this is a camera that offers more than just point and shoot.

Shared Office Camera - Sony offers several choices. Two of their Mavica cameras (MVC-FD 75, FD 100 & FD200) use floppies and memory sticks for storing images. While two others (MVC-CD250 & MVC-CD400) let you store you images on CDs. Any of these are an excellent choice as an office camera since you can immediately remove the storage disk put in a new one and proceed on to the next property. With a price range of $225 to $1100 Sony gives you a lot to choose from including fixed or zoom lens, and a range from 0.35 to 4.0 megapixels.

Sources: Sony Electronics, CNET.com, PowerShot.com and B&H Photo-Video, and Pro-Audio Inc. www.bhphotovideo.com. © Copyright 2003 b7 B&H Photo-Video, Inc. All rights reserved. No use, including electronic, permitted without prior written permission. Note - we are in no way affiliated with any of the websites listed in this article, nor do we derive any financial benefit out of your purchase from them.

About the Author
Kathy Stevens is currently the Senior Corporate Customer Coach for VisualTour where she helps thousands of Realtors to use the VisualTour product to enhance their own competitive strengths in listing, marketing and recruiting.

About VisualTour.com
VisualTour.com is a leading virtual tour technology company that empowers individual real estate professionals to create their own multimedia virtual tours quickly and cost effectively. As the leading “REALTOR Centric” virtual tour product, VisualTour is designed to promote the REALTOR and the broker’s company as much as the individual property showcased in a virtual tour. VisualTour provides the consumer with numerous interactive features as well to ensure a fast, enjoyable experience and easy methods to contact the REALTOR who created the tour for additional information or action.

Link Popularity Update

Our Link Popularity Update has become quite popular over the last few months. We have been inundated with requests to be featured in this particular spot. THANK YOU for sending in your requests. For the next few weeks in our Marketing Tips we will be featuring two or three new sites in which you can request reciprocal links as we have many on our list to share.  

To qualify to be featured in our Link Popularity Update, you must have a links page, and specific instructions on the information you would like added to your partner's website and how to request a link on your website.  Email us at webmaster@advancedaccess.com to suggest new additions.

After you have been featured in this Weekly Marketing Tip, your website will be added to our Link Popularity page located here:

www.advancedaccess.com/findhelphere/re-sites.html

    
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