By all these
lovely tokens, September days are here
With summer's best of weather, and
autumn's best of cheer
Announcing Exciting New Enhancements to our Websites…
Our programming staff has had a busy summer, and with the addition of new talent to this division, we are pleased to offer the following enhancements to our web products and services.
Local Partners FREE Upgrade
By popular request, we have made significant improvements to our Local Partners section. Local Partners (announced as an optional upgrade in the July newsletter) is a program that allows you to create individual homepages for businesses in your area, or link to their web site.
If the local business has a web site you can add an icon (small photo representing who/what they are) along with a short description of the business, and then link straight to their web site.
If the business does not have a web site you can add an icon, short description, and the program will link to a separate page that describes the business and how they can help the consumer. The page will also list their address, phone number, and will include a contact page that will send them an email. If they do not have an email address, the contact form will go straight to you. You can then pass on the message to the business you are recommending.
NOW, with our latest enhancements, you are able to develop "categories" for your partners and rank them in the order you choose. For more information about our Local Partners program, please email us - info@advancedaccess.com.
Intellicards FREE Upgrade!
Our Intellicards program has been completely TRANSFORMED with NEW content, NEW design templates, and an easier-to-use administration section.
The following are the highlights of the enhancements:
Addition of our fabulous new Homeowners Tips campaign, written by our own copywriter extraordinaire Barbara Terrell. Homeowners Tips are a fabulous12-month program of articles and advice for homeowners in newsletter form. Some of the subjects include "Which Improvements Increase the Resale Value of my Home," "Feng Shui," "Is it Time to Replace My Roof," "Finding a Good Neighborhood," and more. Homeowners tips can be sent out automatically through the program to your target market.
New Templates for the "look" of the Intellicards - featuring the ability to attach files and enhance text (embolden, italicize, etc.) with a custom message.
Option to SAVE your IntelliC@rd for future use.
Automatic "opt-out" removal of email addresses from your database if one of your recipients asks to be removed from your mailing list. The program will also remove any "bad" email addresses from your list, so you won't be sending them again in the future.
A more efficient Address Book section, including the ability to "search" for names or email addresses from within your list, with easy-to-edit name screens.
Online Help with valuable information, and printable manuals, phone numbers, and online support request forms.
You can now choose SELECTION CRITERIA from within each category of IntelliC@rd lists (i.e. City or Zip Code.)
Our Intellicards update is FREE to all current IntelliC@rd users. On or about the beginning of October, if you have this program, you will be given the option to "test drive the new version" with the click of a button. Please don't hesitate to contact us if you have any questions about this new FREE upgrade.
Currently, we're offering our IntelliC@rd program at $299.95. After we introduce the NEW & IMPROVED version, the price will be increased to $399.95. Don't miss out!
Community Bulletin Board Upgrade
Free upgrade for Bulletin Board users! Recently we have upgraded our Community Bulletin Board system to include some exciting new content.
New and Enhanced 'Look and Feel'
Ability to change from a wide selection of Title Headers
Default Categories ready for you to click and use
For those of you who have our Community Bulletin Board, please alert your Account Executive if you wish to switch to the new program. This is a FREE upgrade, but our Account Executives need to "flip some switches" to make it happen for you!
Our current 'cork board' look will no longer be available once you upgrade. If you choose to upgrade, the Bulletin Board will function the same for your visitors, but you will have new features through your Virtual Office to work with.
The current price of our Bulletin Board is $299.00. This price will be held until October 1, 2000 for anyone who would like to purchase the program and add it to their website. Visitors on your website can input their own news, complete with photo images, quickly and automatically.
ListNOW Database - New Banners!
Are you using your ListNOW Listing Management System to its best advantage? Our valued clients have requested a few new "banners" to showcase their property listings. Now, in addition to the banners already offered: Sold, Hot Buy, In Escrow, Just Reduced, New, Pending, and Rental - we've added Virtual Tour and For Sale to the selection.
Place Your Website Address on your CAR!
In one of our recent weekly "Marketing Tips" we featured the above URL plates. Placing a URL plate on a car will immediately draw the public's attention and will generate more traffic (no pun intended) to your website!
As a real estate professional, you're in your car all the time, and your vehicle will pass hundreds of motorists every day... A strategically placed URL tag can guarantee you a receptive, captive audience for your message. These tags are made of the same materials the big three auto makers use... injection molded plastic, which is chrome foil plated and triple coated with lacquer to stand up to the elements and car washings.
Prices for the URL or e-mail tag begin at $29.95 for chrome. You can also order gold URL plates for $34.95 as well. For more information, please Click Here!
Advanced Access Earns The "Gold"
Real Estate ABC
With the Summer Olympics underway, it is an appropriate time to think of Gold Medals and...Gold Awards. Some website "Gold Awards" are relatively easy to win, but the ones offered by RealEstateABC.com are not. To earn a Real Estate ABC Gold Award, a web site must "overwhelm the web visitor with on-site consumer oriented content."
Advanced Access has been recognized by Real Estate ABC as a consumer oriented web designer. The informative content on your Advanced Access website has earned you an award you can be proud to display. So, if you want your Real Estate ABC Gold Award, just tell your Advanced Access Account Executive to pick it up HERE to display on your website. (Hint: This is great for reciprocal linking and will help your position on search engines for link popularity!)
A Directory of Real Estate and Homes
Of all the Web Sites that appear on USARED.com, Advanced Access websites are the ones that have the best success rate. Our sites have been rated as excellent Internet advertising sites, and our clients are known for being the most Cyber Savvy on the Internet.
USARED.com appreciates having Advanced Access clients, and their terrific Web Sites on their "Directory of Real Estate and Homes." That's why they are offering any Advanced Access customers a 25% discount off of their current rates. For more information, log onto www.USARED.com, and go to the "REALTOR ADD URL" page.
September Newsletter Poll:
Give us your thoughts about the name for our Local Partners section:
Recently we have had a few inquiries from our valued clients about the name of our new Local Partners section. Specifically, their questions were about the use of the word Partner, and its possible financial connotations. In http://www.websters.com, the following has been given to define the word:
part·ner (pärt n r) n.
One that is united or associated with another or others in an activity or a sphere of common interest, especially:
A member of a business partnership.
A spouse.
Either of two persons dancing together.
Sports & Games. One of a pair or team in a sport or game, such as tennis or bridge.
When we developed this section, our intention was to give you a marketing tool where you could feature local businesses that you were recommending on your website. For your protection, a short disclaimer is included on the main page in case of possible "dissatisfied clients of Local Partners." However, in light of our recent inquiries, we're wondering if the word "Partner" brings up too many issues for the consumer. Maybe you can help us think of another, more appropriate name for this section.
What do you think? Please give us your thoughts on the above if you have a little extra time and care to participate in our "Opinion Poll!" We'll report the results to you in our next newsletter.
Flagship Consulting, Inc. Education, Motivation, Training
Recently we have formed a strategic alliance with Flagship Consulting to provide classes at our Learning Center in Anaheim Hills, California. Flagship Consulting was founded in 1997 with a simple mission: To provide technology training and education for real estate professionals that will bridge the gap between technology that meets the demand of consumers while increasing sales and profit for the REALTOR®.
The following classes will be offered by Flagship Consulting in our Anaheim Hills, California Learning Center:
Microsoft Word
Microsoft Power Point
Microsoft Outlook
Email for the Real Estate Professional
Earl Bonawitz and Gary Gardener, principals of Flagship Consulting, offer impressive credentials and an easy teaching style using "real-world" examples for the real estate professional.
For our valued clients outside of southern California, Flagship Consulting can be hired for seminars and classes anywhere in the United States.
Meet Our Account Executives…. Introducing Michelle Gregory!
Our Account Executives are the people who work with our valued customers, answering your questions and maintaining your websites. This month, we're featuring Michelle Gregory, one of our newly promoted Senior Account Executives.
Michelle Gregory was born in California, and was raised in both the northern (Sacramento) and southern (Los Angeles area) ends of the Golden State. She was educated at San Diego State University and received her Bachelor of Arts in Psychology. (Sorry, Michelle can't provide any professional psychological services - she's too busy with your website questions!)
Michelle lived abroad for one year after graduation from SDSU, traveling all over the United Kingdom (Swansea, Wales specifically) before returning home to work in the "real world."
As a product of the Internet Generation, Michelle met her future husband and Director of Web Design at Advanced Access, Troy Gregory, where else - on the Internet!
No, they didn't meet at the Advanced Access "online chat room" and have an "office romance." They met and fell in love before we knew them. Troy was hired first, and recommended his fiancé Michelle a few months later. The rest is history. They drive together to work every day, and it's working out great - they're still married after nearly 4 months of wedded co-worker bliss! Michelle and Troy had a beautiful wedding in June and honeymooned in Cancun, Mexico. Now can you see why we call ourselves a "Family Operation?"
Michelle and Troy own a home in Orange County, California, and go home every day to their beloved Charlie - a West Highland White Terrier - or, as Michelle fondly describes him "Charlie the Terror." The proud parents display pictures of Charlie on their desks for all their colleagues to see.
When Michelle is not working or taking Troy and Charlie for a walk, she enjoys music, movies, traveling, swimming, dancing, skiing, traveling and photography.
To our Valued Customers:
Thank you for your business - we appreciate your patronage and support. If you have any questions, comments or suggestions, please send them to us.
LIVE YOUR LIFE EACH DAY as you would climb a mountain. An occasional glance toward the summit keeps the goal in mind, but many beautiful scenes are to be observed from each new vantage point. Climb slowly, steadily, enjoying each passing moment; and the view from the summit will serve as a fitting climax for the journey.
HAROLD V. MELCHERT
July 2000 | Back to Main Page | November 2000
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