ADVANCED ACCESS November 2001 Newsletter

"How wonderful it is that nobody need wait a single moment
before starting to improve the world."

Are you using your ListNOW Listing Management System to its best advantage? In an effort to continually improve our services to our valued clients, we have added some new features to our ListNOW Listing Management System.

You are now able to activate your Guestbook in two different ways through your ListNOW system. Your Guestbook can be a required sign-in page:

- Before viewing all Listings, or
- Before viewing the Listing Detail page

Offering a required Guestbook before viewing the listing detail is our latest addition. When you use a "hook" or a "teaser" - showing a small amount of information about your listing to get people interested - it can be a powerful incentive for visitors to SIGN your guestbook prior to finding out MORE details about the property.

We highly recommend using this option set up through your ListNOW database. Offering listing data viewable through your website is very important, as it provides the latest updated property information to your consumers.а The Guestbook has been created with a special programming interface so your consumer will only need to fill out the form once to view all of your properties.

For your convenience, we have added different 'Standard Features' to our list of property amenities, as well as creating 8 different 'Custom Feature' bullet point fields where you can add in your own text!

Please remember you also have the entire area of your 'Listing Text' to input in a complete property description! The 'Custom Feature' bullet points are located in different areas of the listing templates, but usually located BELOW the 'Listing Text' field.

If you enjoy displaying additional photos in your property listing section, you are in luck! We have added a 'Change Order' section, so you may quickly and easily specify the order in which your photos are displayed.

We have added in a 'Community' template on popular demand. This template will allow you to be generic in your advertisements for homes in a particular community.

The best things in life are FREE, and so are the ListNOW upgrades described above. In fact, they have already been added to your Virtual Office program. Please be on the lookout for MORE changes and improvements to our ListNOW program that will be completed in the next couple of weeks. Some of our best upgrades have been at the suggestion of our valued clients, and we make every attempt to accommodate your requests.

ADVANCED ACCESS' Sales Representatives just returned from beautiful city of Chicago where we exhibited our products and services at the National Association of REALTORSо Convention November 2-5.

The highlight of the convention was talking to our customers from across the country. Many of you are "old friends" who we've known for years, and others are new clients and friends. We appreciate all of our valued clients who took the time to stop by and say hello to us during your busy convention schedules.

Jody Lane, a Columnist for RealtyTimes Agent News, presents an interesting perspective on the Trade show at NAR this year. Although there were fewer vendors exhibiting this year, he felt it made for a better atmosphere. Click here to read his article.

NEW! POWERFUL "Plug-In" IntelliC@rd Campaigns
created by AA Customers Kim & Daryl
Features 5 Automatic Campaigns with 60 greetings for FSBO, Buyer Leads,
Farm Letters, Sellers and Preferred Client Program to win MORE business.

Research has PROVEN that repetitive advertising yields RESULTS. One of the best ways to keep in touch with your prospects is to provide them with regular and consistent communication through e-mail messages that are both colorful and appealing. That's why our clients have found Intellicards to be such a valuable tool in their real estate business.

Recently, a top producing Real Estate sales team, and our valued clients - Kim & Daryl - contacted us to introduce their SUCCESFUL MARKETING CAMPAIGN that they developed for their own real estate business. We partnered with Kim & Daryl to create an optional "plug-in" for your existing Intellicards system - colorful and graphic e-mail marketing campaigns using their proven CONTENT combined with our TECHNOLOGY.

You can choose any or all of Kim & Daryl's PROVEN campaigns - a total of 60 colorful and graphic e-mail greetings at your disposal! The Kim & Daryl campaigns are an optional "plug-in" to your Intellicards program. Simply enter the recipient's name and e-mail address Е. and the program automatically sends your e-mail greeting at strategic intervals over a 100 day period.

Check out Kim & Daryl's Automatic Campaigns:
(Each colorful greeting is designed to drive MORE traffic to your website. The letters feature your photo, a link to your website and e-mail links. Every greeting is personalized and can be edited by you.)

FSBO Campaign - 12 powerful letters to be sent at specific intervals over a 3 month period of time, with helpful advice, interesting facts about home buyers, pointing out the advantages of listing their property with YOU!
Buyer Lead Campaign - a consumer-oriented guide for home buying prospects featuring 12 personal e-mail greetings designed to keep YOUR name in front of your prospects.
Farm Area Campaign - valuable information for homeowners, with regular personalized greetings from YOU sent out at strategic intervals for maximum results.
Preferred Client Service Campaign - handy tips for homeowners, advice about improving the home, saving money, making equity work, protecting assets, and more!
Sellers - 12 useful messages with subjects including pricing, preparing the home for sale, marketing, supply and demand, interest rates, and other valuable topics.

How do I get started? Kim & Daryl's Campaigns work as an optional "plug-in" on your regular Intellicards account. The price for unlimited use of their powerful marketing campaigns is a one-time fee of $99.95. For more information about Kim & Daryl's campaigns, please contact your Account Executive via e-mail or phone and they'll be happy to provide you with additional details.

An often-discussed subject at the NAR convention, many of our clients are asking us "What IS IDX, and how does it affect my individual website?"

IDX stands for Internet Data Exchange, a guideline suggested by the NAR for MLS organizations to enable participating brokers to publish multiple listing service (MLS) listings for consumer viewing on their company and privately owned websites.
NAR has mandated that every Board make available their MLS property listings to Brokers/Realtors' web sites by January 1, 2002.

Here's how it works: Your MLS Service Provider will send all the property information to an FTP (file transfer protocol.) The Board of Realtors (MLS Committee) then selects an "IDX Mapping Solution" provider to take that information from the FTP and place it on your website. The two most popular solutions for providing the data to your website are data download and smart framing.

Important Note: Each MLS Service Provider can choose the method by which they provide this information for your website. However, to comply with NAR's mandate they must provide you the information in some form by the deadline date.

Sounds confusing? You're not alone. As this is a fairly new regulation, we're all learning more every day about how our clients can implement IDX. To find out more about how YOUR specific MLS is going to handle IDX, please contact them directly. Many MLS systems are already in compliance with NAR's mandate - others are still working on their system. Your Account Executive will be happy to work with you to implement the property listings on your website once we have specific information.

At this time of Thanksgiving, we would like to pause to count our blessings. One of the joys of being an American is the freedom of this great country in which we live, and the incredible opportunities we are given for achievement of our goals. All of us at ADVANCED ACCESS are deeply thankful for your friendship and for the confidence you have shown in us through the years. Without your business, loyalty and support, our progress would not have been possible.

It is in this spirit that we say "THANK YOU" and extend our sincere
Best Wishes for a HAPPY and HEALTHY THANKSGIVING DAY.

THE ONLY THING WORTH HAVING in an earthly existence is a sense of humor.
Lincoln Steffens (1866-1936)
Editor and Journalist