ADVANCED ACCESS August 2002 Newsletter

August 2002 Newsletter

"I've read that I flew up the hills and mountains of France. But you don't fly up a hill.
You struggle slowly and painfully up a hill, and maybe, if you work very hard,
you get to the top ahead of everybody else."
- Lance Armstrong, Cyclist & cancer survivor

How would you like to "get away from it all" in a sunny tropical paradise? Here's your chance: tell us a GREAT success story about your ADVANCED ACCESS website or Intellicards and you could be on your way to Hawaii. If you haven't already entered our Hawaii Success Contest, it's still not too late. Better hurry -- the deadline is coming soon -- September 15, 2002. We've already received some wonderful entries from our clients across the country.

Here's how it works: Between July 15 - September 15, 2002, send in an entry describing YOUR success story with any of your ADVANCED ACCESS products. Our judges will decide the winner. The lucky winner of a trip to Hawaii for two will be announced in our September newsletter. Click on the banner above for complete details and an entry form. Aloha and GOOD LUCK!

RealEstateABC is one of the leading websites for real estate information for homebuyers and sellers on the Internet. Here at ADVANCED ACCESS we advise you regularly through our weekly marketing tips that Link Popularity can help you gain more exposure on the Internet. Aligning your website with comprehensive information sources such as RealEstateABC will not only lend credibility to your business, it will also help build your Link Popularity through reciprocal linking - an essential element in your Internet Marketing program.

Recently RealEstateABC made a significant change in the structure of its REALTORŽ directory. The new directory allows you to create a personal "profile" that can be reviewed by buyers and sellers.

You're a STAR! *** Remember, your Advanced Access website qualifies for a Violet Star as one of RealEstateABC's "Preferred Partners." Contact RealEstateABC or your Account Executive for additional details about placing the Violet Star on your website. ***

For MAXIMUM exposure, RealEstateABC now offers premium placement in their directory through sponsorship of a zip code. When you sponsor a zip code, your photo and expanded information appears at the top of the Realtor Search page when consumers seek a Realtor in a community included in your zip code.

Only one sponsor per zip code is allowed, which offers an exclusive advantage over others in your area. The zip code sponsorship position is a highly visible link and the availability of sponsorships is limited, especially in certain desirable areas. If you're interested in becoming a zip code sponsor, we recommend you sign up soon to avoid losing this opportunity. The cost of zip code sponsorship is $200.00.

ADVANCED ACCESS was fortunate to be notified of these exciting new changes before the general RealtorŽ population was informed. NOW is your chance to take advantage of the new Zip Code Sponsor before others in your area sign up. The Zip Code sponsorship will provide a great advantage in your Link Popularity program.

ADVANCED ACCESS is excited to announce our new Property Update Center. This fabulous new feature will streamline communication between you and your clients. The Property Update Center allows you to create a page for each of your transactions for your clients' review on the Internet. The page is accessible through your website with a unique password - ensuring complete privacy for each of your clients. The Property Update Center gives you the control to personalize each client's page through the Page Manager program.

Through your Virtual Office in the Support section, simply create a Username and Password that you can provide your client for secure access to view their personal transaction page on your website.

Here's how it works: After you have created a Username and Password through the Virtual Office, you can access Page Manager at any time to post periodic status reports for your clients to view at their convenience online from your website. The Page Manager program is extremely flexible - you can post photos of the property, messages, status updates, or use your imagination to find another great use for a password protected page on your website. With Page Manager you can use different font colors and sizes to emphasize your message.

There is no limit to the number of protected pages you can create through the Virtual Office.

Click on 'Property Update' and use the following Username and Password information to log in:

This password will access John and Sally's secure page for their new real estate transaction.

To fee to add the new optional Property Update Center to your current ADVANCED ACCESS website is $50.00. Please contact your Account Executive for more information or to order the Property Update Center today.

ADVANCED ACCESS' Seminar Department has always offered training classes and seminars to various Associations of REALTORSŽ and real estate companies across the country. Our partnership with prominent national speakers ensures our clients are exposed to more innovative ideas to maximize their business potential.

ADVANCED ACCESS is honored to announce out latest affiliation with the popular National Speaker Stephen Canale.

One of the most focused and driven professionals in the training industry today, Stephen Canale is always in demand. Since he first began his speaking career in 1989, he has spoken to thousands of business professionals.

With a dynamic personality, fresh perspective and analytical mind, Stephen became a natural choice for those who needed to educate and motivate their organizations to achieve a higher level of performance. Stephen now speaks to and trains sales and management groups enabling them to maximize their sales, marketing and technology skills.

We are proud to add Stephen to our distinguished group of affiliated National Speakers such as Rick DeLuca and Gee Dunsten.

Each member of this team of winning professionals brings their highly contagious energy level, humorous speaking style and real world approach to sales and technology. This has made them the most sought after speakers in the real estate industry.

For more information about hosting a seminar at your location, please call Jane Ellsworth, Director of National Events, at 714-685-5128, or send her an e-mail request.

Tap into a Growing Niche Market - Seniors Real Estate
Consider Becoming an SRESŽ

Special populations require special services when it comes to real estate, and the senior market is no exception. Buying or selling property can be trying at any age. Seniors have special issues, including anxieties about parting with old memories; questions about how the transaction should fit into larger estate planning, and uncertainties about whether the next house will be the last house.

Senior clients don't always need a hard-charging salesperson as much as they do an adviser, someone with the skills -- and perhaps most important, the patience -- to navigate what could be a lengthy passage.

The growth in the specialty is being propelled by the nation's changing demographics. Almost 60% of Americans age 55 and older currently own their homes outright, and by the year 2010, one in five Americans will be 65 or older. Today, more than half of homeowners age 65 and older have lived in their homes at least 20 years; as such these individuals have substantial equity -- and increasingly -- a wide variety of housing options to choose from if they decide to move later in life.

REALTORS with the "SRES" designation help seniors make wise decisions about selling the family home, buying rental property or managing the capital gains and tax implications of owning real estate. By earning the "SRES" designation, the REALTOR has demonstrated that they have the requisite knowledge, experience and expertise to be a senior's real estate specialist and counselor.