ADVANCED ACCESS August 2003 Newsletter

August 2003 Newsletter

"There are advantages to being President. The day after I was elected,
I had my high school grades classified Top Secret."
- Ronald Reagan, 40th President

Promote your Website With Back to School Safety Tips

The summer has flown by and it's about time for our kids to go back to school for the fall season. Now is the perfect time to pass along some helpful safety tips to your clients and prospects through links on your website and in your Intellicards e-mail marketing program. You'll be helping parents and children practice safe habits on their way to and from school, and promote your website at the same time.

In our research on the Internet we found a useful resource sponsored by The National Safety Council's Youth Activities Division. Known as "A Safer Site", this informative website contains helpful tips for parents and children about getting to school safely - whether by bus, car or on foot. The site also includes a note to parents, a coloring page for young children, handy links to school safety resources, and more.

You can either set up a link to the safety information on your website, or you can copy and paste some of the information and send it through your Intellicards program to your clients and prospects. Or better yet - do both! Be sure to refer to your "Back to School Safety Tips" during your conversations with clients and remind them to visit your website to obtain the information.

Your Website Now Works with TOP PRODUCER® 7i

We are pleased to announce that your ADVANCED ACCESS Web site now seamlessly shares data with TOP PRODUCER® 7i, a real estate sales productivity system. With just a few easy clicks you can exchange lead and listing information between your Web site and TOP PRODUCER 7i, saving you hours of data entry, and enabling you to provide higher quality client service.

The integration with TOP PRODUCER® 7i means you can:

Automatically Receive Leads from your Website into TOP PRODUCER® 7i

When a prospect makes a listing inquiry using the "Request More Information" form at your ADVANCED ACCESS web site, TOP PRODUCER® 7i automatically creates a contact record for the prospect, saving you data entry time and enabling you to instantly respond or assign an automated follow-up Action Plan.

Instantly Upload Listings to Your Website From TOP PRODUCER® 7i
TOP PRODUCER® 7i's powerful Listing Upload feature lets you upload your listing data and photos directly to your ADVANCED ACCESS web site with just one click, eliminating the need to manually post your listings. And you can also update your posted listings just as easily with the Listing Update feature.

Quickly Transfer Contacts into TOP PRODUCER® 7i

Now you can easily export your contact records from your IntellicardsTM 3.0 Address Book into your TOP PRODUCER® 7i Address Book, and then take full advantage of TOP PRODUCER 7i's industry standard lead management, scheduling, marketing, CMA creation, listing, closing, and financial features.

With the new TOP PRODUCER® 7i Interface, you'll be more organized than ever, and you'll be able to take advantage of the many tools to help you automatically keep in contact with your clients and prospects. Keeping in touch with your clients regularly can definitely help increase your bottom line. If you don't have a contact management system at this time, it's time to check out TOP PRODUCER® 7i!

Celebrate the Season with Great Looking Website STYLES

Now that the kids are going back to school, it's a good time to take a new look at your own Internet marketing strategy and get ready for the upcoming season. Your Classic Package site offers hundreds of style options that you can change with a click of your mouse. Pictured above are two of our popular "Back to School" styles.

Your Intellicards program also has a great selection of colorful and attractive e-cards to celebrate the season. Some of the "lesser known" holidays celebrated in the month of August are Left Hander's Day - August 13, Aviation Day - August 19; and Women's Equality Day - August 26, and we have e-cards to celebrate each of these occasions, and more. Labor Day is our next major holiday and we have a nice selection of cards to celebrate the end of the summer season.

If you have the Classic Package design, you can make the changes directly through your Virtual Office. Any of our customer support representatives would be happy to assist you in making the changes to your site. Simply give us a call TOLL FREE 866-518-1571 or e-mail us at support@advancedaccess.com.

AA Makes Its Debut on Frogpond

ADVANCED ACCESS is proud to announce our recent debut as a sponsor of Frogpond.com - a leading Communications Solution provider in the US. Frogpond, also known as FPG, is a full service Speakers Bureau that represents speakers, trainers and consultants. As an online information source FPG provides a collection of free re-printable articles on subjects such as technology, business, management, legal and marketing.

FPG is the premier internet based "knowledge provider" for the Real Estate Industry. It is the source of free reprintable articles™ authored by nationally recognized experts for use in real estate publications.

As a sponsor of the Frogpond site, we think you will find it is a valuable resource to the real estate industry with an enhanced and outstanding selection of re- printable business-related articles. Enjoy the site with our compliments.

Mid-Year Housing Report is Good News for the Industry

The National Association of Home Builders (NAHB) reports that the housing market should continue to provide solid support to the U.S. economy throughout the remainder of 2003 and beyond. In addition, sales of new single-family homes this year will likely set a new record.

"For home builders, the early part of this year was complicated by unusually large swings in weather conditions and uncertainties related to the buildup to war with Iraq -- yet sales of new homes held near a million-unit annual pace and residential fixed investment accounted for about one-third of total GDP growth in the first quarter," said Kent Conine, NAHB president. "Home sales actually have strengthened in the wake of the war, and are now on track to beat our previous forecasts and support the economy over the balance of the year."

According to Conine, two key factors were contributors to the record numbers (1) passage of President Bush's economic stimulus package; and (2) the cut in interest rates by the Federal Reserve, which help lower interest rates on home mortgages.

"Healthy house-price performance, continuing low mortgage rates, the expected effects of the economic stimulus bill, and solid builder confidence readings taken from our latest Housing Market Index survey are all excellent indicators that the housing industry will remain a strong and stable sector of the economy throughout the second half of 2003 and heading into 2004," said NAHB Chief Economist, David Seiders.

Seiders added, "This pattern undoubtedly will generate new records for the nation's homeownership rate in 2003 and beyond."

Check Out the Conversation in the AA Client Forums

If you haven't yet visited our ADVANCED ACCESS Forums, now would be a great time to check it out. You'll find a fabulous exchange of ideas, opinions, suggestions and marketing strategies contributed by our smart and savvy ADVANCED ACCESS clients across the country.

In addition to sharing ideas and success stories, we offer an online "Help Desk," a Wish List for our products, and a place to pose your product information questions. The latest addition to the Forum is "The Lounge," where AA users stop and chat for awhile about whatever is on their minds. New topics are introduced in the forum every day, on subjects such as Link Popularity, FSBO pages, unique content, search engine optimization strategies, and MORE.

We've found our forum contributors to be excellent sources of helpful information and encouragement for their colleagues. We are amazed by the depth of our members' knowledge, experience, and support for one another in a friendly and nurturing online environment. Some have become great friends and are even planning a vacation together in the near future to exchange more of their ideas after they meet in person.

So stop in some time, enjoy the conversation, and have some fun in our AA Forums. Who knows, you might even want to contribute your ideas to the group - you'll find they love to welcome new members.

Featured AA Employee of the Month: Richard Bryan

This month we're featuring an innovative leader and motivator, our Marketing Room Director, Richard Bryan. Richard has been on board for over two years, starting out with the company as a sales representative. Over the years, Richard received steady promotions - first he was promoted to a Managerial position, then to Assistant Director, and finally to Director of Marketing.

Richard takes his responsibility seriously, and is someone we can always depend on - a steady "calm in a storm." A natural leader, Richard is responsible for training and motivating our employees in the Marketing and Promotions department. The marketing room is always full of activity, and Richard is a fair and honest leader with a powerful strength of integrity. He provides sound wisdom and advice to his colleagues and is a consistent positive influence on all of the members of his team. Everyone in the marketing room looks up to Richard, not only for his stature (he stands 6' 4") but for his work ethic, integrity, sales skills, motivation and product knowledge.

Richard grew up in Farmers Branch, Texas and moved to California ten years ago. He was educated at Texas Christian University in Fort Worth as a Philosophy major. Before coming to work with ADVANCED ACCESS, Richard owned his own medical records service, and a retail CD store. In addition, he has worked as a bodyguard and a bouncer.

Richard draws his deepest inspiration from his beloved family. Richard is married to his beautiful wife, Jazmin, and they have three children, Max, Felipe and Galilea. Richard loves being with his family, and spends as much time with them as possible. Although he also enjoys sports, traveling and challenges in any form, Richard's family always comes first.

When asked why he enjoys being a leader in the marketing room, Richard replied, "I love responsibility. I love challenges. I love being a solid person that people can rely on. I enjoy seeing the people that I work with excel in their positions. I love to motivate others. I am part of a great team."

In the future, Richard would like to help children, learn how to fly, travel to all the continents and visit as many countries as possible. Richard's integrity and dedication sets him apart, and we're honored that he is associated with ADVANCED ACCESS.

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