HO HO HO. . .
Here's the DECEMBER 2003 Newsletter! 

“It’s the most wonderful time of the year.”  In this season of good will, the staff at ADVANCED ACCESS sends the warmest wishes to you and your loved ones for a happy and healthy holiday season.  We are thankful for your loyalty and support during the past year, and wish you continued success in 2004.  Pictured above are some of your Customer Support Representatives (including New Account Specialist, Customer Service, Managers, Designers, Quality Control, and Administrative support) – these are people you talk to (and e-mail!) every day who are here to serve you throughout the year.  Seasons Greetings from all of us!

NEW Classic 3.0 Product Release Is a Success

Recently we announced the release of the NEW generation of web design for REALTORS® - Classic Package 3.0.  The response to the new Classic 3.0 has been phenomenal.  We have been inundated with requests to upgrade and the process has been going well.  We appreciate your patience with us as the heavy volume of upgrade requests has slowed down our response time slightly on your emails to our Customer Support department.  We are working overtime hours to accommodate the extra workload and expect to be back to normal very soon.   

If you have already upgraded, you already know that the programming in the NEW Classic 3.0 is COMPLETELY different than the previous version.  In the following weeks, we will be highlighting different sections of our new Classic 3.0 so you can take advantage of power you have to enhance your website.

Remember, our NEW Classic Package 3.0 is a FREE upgrade from your previous Classic Package version. Your new program is backed by the same friendly and efficient service you've always received from our Customer Support Department. 

If you haven’t already, simply fill out the form below to notify us that you would like to upgrade to the new version, and you will be placed in our "Upgrade Queue."

Due to volume of upgrade requests we are receiving, we are estimating your site should be transferred over to the NEW version within 3-7 business days. You will be emailed by a Customer Support Representative as soon as your new site is up and running, with more specific instructions. 

After your site has been upgraded to the new version, you may need to wait 24 hours to see your new website and login to your new Virtual Office. Your password will still be the same. It will take some time as such changes require an update of DNS (Domain Name Service.)

AA Welcomes Florida Rep Deborah Boza Valledor

We are pleased to announce the appointment of Debrorah Valledor as our Southeast Regional Sales and Training Representative.  Deborah, pictured above, is a Florida native, born in Key West.   Highly qualified with an impressive background in sales, speaking, training and real estate, Deborah received her Bachelor of Arts in Education from the University of Florida.

Deborah taught high school English Literature and Spanish, and spent 18 years in retail management, recruiting, operations and training.  Currently Deborah is a licensed Real Estate Broker and Instructor, partner in The Team Advantage Realtors in Coral Gables, and a G.R.I. Instructor in International Real Estate.   Well known and respected as a speaker and trainer on a National and Local level, Deborah has been a featured speaker at the National Association of REALTORS, and for the REALTOR Association of Greater Miami and the Beaches. 

A natural leader and visionary, Deborah has provided her expertise on committees and served in leadership positions for National, State, and Local Associations, and was Regional Vice President of the Council of Residential Specialists.  Currently Deborah holds the following designations: CIPS, CRB, CRS, and GRI.

Deborah received the 2002 REALTOR® Achievement Award from the Florida Association of REALTORS®, and was awarded 2000 REALTOR® of the Year, from the REALTOR® Association of Greater Miami and the Beaches.

An active volunteer, Deborah is an Owner/Handler of 5 Certified Therapy Dogs.  In addition, since 1992 Deborah has worked with Miami Children's Hospital Oncology Dept. and University of Miami/Jackson Hospital Children's Cancer Center.

In her spare time, Deborah enjoys collecting Beatles memorabilia.   We are thrilled to have Deborah as an integral part of the ADVANCED ACCESS team. 

AA is Expanding Our Regional Sales & Training Staff

”We’re looking for a few good reps.” If you or someone you know is interested, we are seeking a few talented sales and training representatives to expand our coverage in the East and Midwest regions of the country.  Our ideal representatives are experienced in real estate, comfortable speaking in front of a group, and familiar enough with our programs.

Interested parties can please send your resume via email to Jane Ellsworth – jane@advancedaccess.com. 

Have You Been Affected by the Google Update?

The search engine world was stunned on November 15th when Google executed a massive update in its algorithm without notice.  This change in algorithm, known as "The Florida Update," caused a huge upheaval in the ranking system, resulting in many of our clients' positions in Google results being lowered.  

Search engine changes often occur without warning, and are harsh and frightening, disrupting rankings earned with hours of hard work.  Many of your relocation leads are derived from the search engines.  When you are no longer enjoying top rankings your leads can be diminished.   We strongly suggest you continue to advertise your website through more traditional channels, and wait for Google to adjust their algorithms. 

It has now been several weeks after the primary Google change.  Many of the previous updates required more than a month for the algorithms to shift to a more normal position.  Although it may be painful, we still advise you to wait a few more weeks before making any drastic changes.  Continue to add content to keep your website as fresh and relevant as possible.  Also, feel free to visit the ADVANCED ACCESS Forums where the discussion continues under the 'Search Engine' category.

For additional information about the Google update, please read our December 5 Marketing Tip.

Company Achieves Milestone In 2003:

ADVANCED ACCESS Announces Administrative Changes

ADVANCED ACCESS is taking this opportunity to announce some significant administrative changes that have recently taken place behind the scenes with our Management Team.  The changes were deemed instrumental in order to assist in meeting the increased growth and changes that have helped us reach some significant milestones in 2003, as well as meeting some new goals and expectations in the upcoming year 2004.

The staff changes include the naming of Mark Gilmore as Vice President of Affinity Programs, and Gary R. Brackle as Vice President of Affinity Marketing & Communications. 

Gilmore will continue in his current role as the Director of MLS Services.  Previously, he served for 16 years as a REALTOR^® Association Executive.  In addition, he has been licensed in the state of California as a real estate broker for 30 years.  Gilmore joined ADVANCED ACCESS in May of 2002.

Brackle joined the staff in March 2003 as the Director of Marketing & Advertising.  He formally served as the Vice President of Marketing & Member Services for the Pacific West Association of REALTORS^®, and has over 27-years experience in the marketing, advertising and public relations field. 

The two will coordinate and assume responsibility for all future ADVANCED ACCESS affinity and marketing programs.

Forms Major Partnerships With Leading State Associations

Significant accomplishments this past year included a major “show of presence” at both the California Association of REALTORS^® (CAR) Expo in San Diego and also at the National Association of REALTOR^® (NAR) event held recently in San Francisco.  In addition, we completed our most ambitious appearance schedule throughout the country at various state and local Association trade shows.

ADVANCED ACCESS formally introduced its newly designed Classic Package 3.0™, being promoted as “the next generation of Website design” for real estate professionals.  Beta testing was completed by a small group of loyal clients that led to some effective and useful critique that was then applied to the final product prior to formal introduction.

With the recent announcement of a “preferred provider” agreement with the Illinois Association of REALTORS^®, this brings to four, the number of statewide REALTOR^® Associations that ADVANCED ACCESS has reached agreement with over the past year.  Other agreements have been finalized with the North Carolina Association of REALTORS^®; REBR (Real Estate Business Resources) for the Kansas Association of REALTORS^®; and the Florida Association of Realtors^® (FAR). 

Our staff has conducted regularly scheduled training seminars here at our headquarters in Anaheim, California.  In addition, we have successfully planned and held instructional seminars and product demonstrations around the county (coming to a venue near you).  The 2004 schedule of trade shows and events is currently being planned.  You are encouraged to contact us about scheduling an event or instructional presentation for your area.  You may also communicate to your local or state Association to encourage them to contact us regarding various partnership programs that result in membership discounts and other instructional opportunities.

Be sure to watch for additional announcements on NEW partnerships and agreements, which will be forthcoming in the next few weeks...

Annual Employee’s Holiday Recognition Dinner

Hosted by ADVANCED ACCESS owners John & Jerra Morris, and Kristina Morrison, the Annual Employee’s Holiday Recognition Dinner was held on Saturday, Dec. 13^th, 2003, in Anaheim, California.  The event was attended by nearly all of staff and their guests, along with special VIP’s of the Morris family.  An enjoyable evening of acknowledgment, entertainment, dinner and dancing highlighted the program, along with comments from members of the Management Team for ADVANCED ACCESS.

John Morris began the evening’s festivities by welcoming everyone to the event, and on behalf of his wife, Jerra, thanked staff for their hard work and dedication over the past year.  Staff’s efforts have attributed to further growth and recognition in the industry for the company that Morris started in 1998. 

Morris then introduced CEO Kristina Morrison and President Justin Davis.  Davis acknowledged staff’s accomplishment of answering approximately 96% of all customer service-related calls, despite one of the busiest years attributed to increased sales and also the recent release of the much-anticipated Classic Package 3.0™ upgrade.  President Davis stated, “We certainly want to take this opportunity to acknowledge and thank all those employees who have worked so very hard to ensure the quality of our total customer-service program.” 

The group was then entertained by the “BLACKSTREETBOYZ,” a duo featuring Alfred & Seymour, who amused the audience with their combination of riddles, rhymes, dancing, rapping, skits, jokes and juggling.  Alfred & Seymour pulled newly named Vice President of Affinity Programs, Mark Gilmore, from the audience, and demonstrated the finer points of “break-dancing” to the delight of the crowd.

The evening is annually held to acknowledge and thank the dedicated and professional staff of ADVANCED ACCESS for a “job well done!”

Meet Missy Grosser …our Featured AA Employee

This month we're featuring one of our long-time employees, currently working in the Website Follow-Up department, Missy Grosser.  Friendly, energetic, intelligent and lots of fun, Missy's contribution to the company is appreciated by both clients and colleagues.

Missy has been working on the ADVANCED ACCESS team for nearly 4 years.   Originally starting out in our Sales Department, Missy was an instant star and top producer.  One of Missy’s unique talents is her ability to describe to our clients in a “non technical” manner the power of making the most of their Websites.   Now Missy works in our Website Follow-Up Department, helping our clients realize the full potential of the tools that are part of our program.  Missy enjoys working in her current position, noting “I love working In the Website Follow-Up Department because ADVANCED ACCESS is always adding new technologies and features so we never run out of cool things to show our clients.” 

Missy was born in Butte, Montana.  She grew up here in Southern California and attended Savannah High School.  A natural “people person,” Missy is experienced working with the public, first as a hairstylist for “Supercuts” for a few years and then working for Bank of America for about 10 years.   She took a few years off to raise her family and ended up accepting a position here at ADVANCED ACCESS. 

Missy is the mother of two children.  Scot, who is 11, loves to play football, and Jessica, 9, is in her first of cheerleading.   She and her family have lots of fun together.   Whenever possible, Missy loves to take weekend vacations.  Her favorite getaways include Big Bear, Rosarito Beach in Mexico, Palm Springs, Lake Havasu, and Las Vegas.   Although, Missy makes it a point that she can have fun wherever she is, saying  “If you’re bored, you’re boring, right?” 

In addition to weekend getaways, Missy claims her number one hobby is shopping at the Costa Mesa swap meet or anywhere.  She also enjoys eating, and her goal is to start her exercise program “soon.”

Missy’s sense of fun and adventure is infectious -- she is a talented employee and a credit to our team. We're proud to work with Missy here at ADVANCED ACCESS.

ADVANCED ACCESS Holiday Office Closure

ADVANCED ACCESS will close its offices on Thursday, December 25^th; Friday, December 26^th; and Thursday, January 1, 2004 in observance of the Holidays.

The entire Management Team and staff wish to take this opportunity to extend to our loyal customers, friends and families a most sincere Happy Holiday Greeting!

Normal office hours will resume on Friday, January 2, 2004.

Happy Holidays from all of us at ADVANCED ACCESS.

 As always, we thank you for your business and for your referrals.

November 2003  |  Back to Main Page  |  January 2004

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